MINI Korea featured its premium high-performance sports utility vehicle (SUV), the “New MINI JCW Countryman ALL4,” as a product placement (PPL) in BTS’s official YouTube channel “BANGTANTV” variety show, “Run Jin.”
“Run Jin” is a solo variety program that BTS member Jin presents on their YouTube channel for the first time since his debut. The show highlights Jin taking on various challenges each episode, such as climbing Mount Halla in Jeju, participating in marine police training, and experiencing haunted houses. The program has gained high popularity, achieving an average of 1.93 million views per episode and a total of over 34 million views.
After a break of about a month, episode 12 of “Run Jin,” which resumed on the 3rd, concluded with Jin driving the New MINI JCW Countryman ALL4 after completing a challenge with the cast. Notably, Jin expressed amazement when the car responded to his “Hello MINI” greeting and showcased high satisfaction using the Korea-specific MINI navigation system, which includes augmented reality features.
The New MINI JCW Countryman ALL4, officially launched in Korea last June, is the high-performance model of the 3rd generation, fully redesigned MINI Countryman. It is equipped with a MINI TwinPower Turbo inline 4-cylinder gasoline engine delivering a maximum output of 317 horsepower and torque of 40.8 kg·m, accelerating from 0 to 100 km/h in just 5.4 seconds. It also features adaptive suspension as standard, enhancing the brand’s signature agile handling feel for an enjoyable driving experience.
Episode 12 of “Run Jin” featuring the New MINI JCW Countryman ALL4 can be watched on BTS’s official YouTube channel “BANGTANTV” or the global superfan platform “Weverse.”