Integration of EV4’s innovative design and lifestyle
Online showcase until April 13,
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, ‘[Seoul Economic Daily] ‘,
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, Kia(000270), announced on the 31st that it has teamed up with the fashion platform Musinsa to introduce a new lifestyle with the ‘The Kia EV4′.’,
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, “The EV4 is the brand’s first electric sedan. Under the slogan ‘Styling with EV4 and Musinsa’, Kia and Musinsa aim to propose a new lifestyle by integrating the innovative design of the EV4, which offers a new type in the SUV-centered electric vehicle market, with fashion. Based on Kia’s design philosophy of ‘Opposites United’, which signifies the creative convergence of contrasting concepts, they intend to harmonize the vehicle with fashion to provide consumers with a distinctive brand experience.”,
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, ‘Musinsa will conduct an online showcase from today until April 13, featuring fashion items that align with the EV4 through a photo content with broadcaster Joo Woo-jae. Additionally, they will offer a variety of prizes, including one EV4 car and a 40,000 won discount coupon for Musinsa, to customers who participate in the online event through a raffle.’,
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, “From April 4 to 13, Kia will host a display of the EV4 and operate a pop-up exhibition at ‘Kia Unplugged Ground’ in Seongdong-gu, Seoul. The exhibition will kick off with an opening event, featuring a fashion showcase and styling talk show by Alice Punk.”,
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, ‘A Kia representative stated, “This collaboration with Musinsa focuses on creating a new cultural experience by merging the innovative design values pursued by the EV4 with fashion trends. Going forward, Kia will continue to strive to offer a broader range of experiences to customers as a sustainable mobility lifestyle.”.’,
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