Evaluation based on influence, interest, brand, and product quality for vehicles set to debut in the U.S. “Hyundai and Kia announced on the 14th that the ‘Ioniq 9’ and ‘EV9 GT’ have been selected as ‘America’s Most Anticipated New Vehicle 2025’ by the prominent U.S. news weekly ‘Newsweek.'”
“‘America’s Most Anticipated New Vehicle 2025’ is an award newly established by Newsweek this year. The magazine’s automotive editors evaluate new and upgraded models set to debut in the U.S. market based on anticipated impact, market interest, brand reputation, and product quality to determine the award recipients.”
“This award is significant as it recognizes two flagship electrified models encapsulating Hyundai and Kia’s electrification technology.”
“The Hyundai Ioniq 9, set to be unveiled at the Ioniq 9 World Premiere event in the U.S. at the end of this month, maximizes efficiency by combining spacious interior design based on the E-GMP platform with an aerodynamic design.”
“Following the teaser image release, which showcased gracefully curved character lines, signature parametric pixel lighting, and multi-spoke wheels resembling speed and dynamism, the market is highly anticipating the vehicle.”
“Alongside the Ioniq 9, Kia’s EV9 GT, a high-performance model of Kia’s flagship large electrified SUV EV9 based on the E-GMP, has also been selected. The EV9 GT is well-received for its various innovative features, such as a 99.8-kilowatt-hour (kWh) large-capacity battery, 400/800V multi-ultra-fast charging system, over-the-air (OTA) software updates, and its futuristic and unique interior and exterior design. It is expected to attract the attention of the premium electrified SUV consumer segment seeking luxury and high-performance specifications.”
“Meanwhile, Newsweek, founded in 1933, is a representative U.S. weekly news magazine alongside TIME, widely distributed across the U.S. and globally, exerting significant influence on consumers.”
“With impactful awards such as ‘Newsweek Autos Awards’ and ‘World’s Greatest Auto Disruptors,’ Newsweek is leading public opinion within the automotive industry. The selection of Hyundai’s Ioniq 9 and Kia’s EV9 GT as ‘America’s Most Anticipated New Vehicle 2025’ is seen as a demonstration of Hyundai and Kia’s solid position in the U.S. electrification market.”
“A Hyundai and Kia spokesperson stated, ‘Newsweek’s evaluation of the Ioniq 9 and EV9 GT reflects the positive brand image and excellent electrification product experience built by Hyundai and Kia over time. The anticipated new vehicle award for these flagship models essentially verifies their launch in the U.S. market.'”
“They added, ‘Moving forward, we plan to strengthen our position as a leader in the electrification era by continuing to launch electrified vehicles with excellent design, high quality, and performance that satisfy customers.'”