The beauty brand Sulwhasoo hosted its ‘Global Culture Trip’ program with great success, according to a statement on the 16th. Actress Im Yoon-ah, who serves as Sulwhasoo’s global ambassador, attended the event and made her first promotional appearance for the brand, attracting considerable attention.
Held in Seoul from April 11 to 15, the Sulwhasoo Global Culture Trip is a brand program that showcases the essence of K-beauty, inviting influencers and key media personnel from 10 major countries where Sulwhasoo operates.
At the highlight event, ‘Holistic Night,’ Im Yoon-ah interacted with major global influencers and graced the occasion. She experienced the history zones of Sulwhasoo’s flagship products, the First Care Activating Serum and the Concentrated Ginseng Renewing Cream. She shared her thoughts on being appointed as an ambassador, her personal beauty routine, and her future aspirations, marking the beginning of her journey as a brand ambassador.
A representative from Sulwhasoo stated, “We plan to continuously expand such events to allow more global customers to experience and understand the unique philosophy and aesthetics of Sulwhasoo.”