Centellian24 by Dongkook Pharmaceutical has announced the release of their limited edition “Madeca All Day Summer Edition” to welcome the summer season. This special summer set consists of ‘Sun Madeca Cream’, which protects the skin from midday UV rays, and ‘Madeca Cream Tight Lifting’, which aids in elasticity and lifting care overnight.
The ‘Madeca Cream Tight Lifting’ is enhanced to provide 2.5 times the anti-aging effects compared to the existing ‘The Madeca Cream’. It contains a compound-TECA derived from Dongkook’s core ingredient TECA, based on the plant centella asiatica, addressing multiple skin concerns such as elasticity, brightening, and moisturizing. The Moving-TECA technology improves the absorption speed, depth, and amount of active ingredients, helping to deliver them stably deep into the skin for more elastic and healthy skin.
The ‘Sun Madeca Cream’ complements these benefits with its SPF35 and PA++ to protect against daily UV exposure. It also includes Ice-TECA, a component developed by Dongkook Pharmaceutical, which provides a cooling effect by lowering the skin temperature by an average of -4°C. This has been shown to improve signs of aging caused by infrared (heat) and helps with antioxidant properties and improvement of photoaging in pigmented areas triggered by UV exposure. It has a non-sticky texture that absorbs smoothly, making it comfortable to use even in hot weather.
The ‘Madeca All Day Summer Edition’ package features a gradient design that visualizes the flow of time from day to night in the summer sky, adding a refreshing feel that suits the summer season. A representative from Centellian24 at Dongkook Pharmaceutical said, “In the season when skin easily gets tired from heat and strong UV rays, we have introduced a special set providing an all-day solution. We hope you can enhance your skin’s health this summer with the ‘Madeca All Day Summer Edition’, which offers options from hydration to daily UV protection and lifting care.”