**Vehicle Test Drives and Customer Participation Benefits Prepared**
[Yunhwa Lee, Edaily reporter] BYD Korea announced on the 19th that it will operate the “BYD Christmas Family Village” pop-up event at Starfield Goyang’s Gourmet Atrium from the 20th to the 28th of this month. The event will be open from 10 a.m. to 10 p.m., in line with Starfield Goyang’s operating hours.
The pop-up event is held for the Christmas season, showcasing BYD’s flagship electric SUV, the BYD Atto 3, and the coupe-style mid-sized electric SUV, the BYD Sealion 7.
Visitors can participate in a test drive program to experience all BYD models released this year, including the Atto 3, Seal, and Sealion 7, and enjoy various customer participation benefits.
On the 22nd, 23rd, and 26th, attendees can participate in BYD branding tattoo printing and keyring-making programs. Special programs such as Christmas wreath-making events will be held on Christmas Eve and Christmas Day.
Throughout the event, visitors to the “BYD Christmas Family Village” who follow BYD’s official social media accounts and upload proof shots can participate in an SNS event, receiving BYD-branded balloons and a chance to participate in a claw machine game.
Customers who complete vehicle consultations on-site will receive BYD Christmas eco-bags, instant Polaroid photos, and hashtag photo printing as Christmas souvenirs.
In particular, visitors who provide customer information and participate in social media events will be automatically entered into a lucky draw, with one person each day receiving a Dyson Supersonic, Nintendo Switch 2, or AirPods Max.
Jo In-chul, head of the passenger car division at BYD Korea, said, “We planned this event so that consumers can encounter the BYD brand more comfortably in their daily routes during the year-end and Christmas season. We hope that the BYD brand experience will become another joyful year-end memory for the whole family.”