Over 110 major galleries from around 30 countries worldwide participating
First ever unveiling of the collaborative art car by Julie Mehretu in Asia
World premiere of BMW i7 miniature edition, ‘[by Daily Economic Reporter Gong Ji-yu] BMW announced on the 23rd that it will participate as an official partner in the prestigious art fair ‘Frieze Seoul 2024,’ which will be held at COEX in Gangnam-gu, Seoul from the 4th to the 7th of next month.’,
, ‘The 3rd Frieze Seoul 2024, held this year, will feature participation from over 110 major galleries from more than 30 countries worldwide, with a particular emphasis on galleries based in Korea and other major galleries in the Asia region.’,
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, ‘At this event, BMW will unveil the 20th BMW Art Car created in collaboration with American visual artist Julie Mehretu for the first time in Asia. Earlier, BMW unveiled this Art Car for the first time in the world at the Centre Pompidou in Paris in May and also showcased it at the Le Mans 24 Hour Race in June.’,
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, ‘The 20th BMW Art Car is based on the BMW M brand’s race car, the ‘BMW M Hybrid V8’. For the Art Car design, Julie Mehretu used a 2D to 3D conversion method for the first time to infuse dynamism into the form of the vehicle. The design of the work adopts the colors and forms of the artist’s representative work, ‘Everywhen’.’,
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, ‘Furthermore, BMW plans to conduct media workshops where African artists can exchange ideas and collaborate as they tour various cities in Africa with Mehretu from 2025 to 2026. The project outcomes will be showcased at the Zeitz Museum of Contemporary Art Africa in Cape Town, South Africa.’,
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| Frieze Seoul 2024 BMW i7 miniature edition by artist Alvaro Barrington. (Photo=BMW Korea) |
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, ‘BMW will also unveil the limited edition BMW i7 miniature edition inspired by Korean artist Jeong Hee-min and London-based artist Alvaro Barrington at Frieze Seoul 2024 for the first time in the world.’,
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, ‘The two artists used various artistic approaches to capture the essence of human-centered design and technological innovation in their works. After experiencing the BMW luxury flagship electric sedan i7 firsthand, they designed a total of 7 miniature versions each reflecting the sensations felt.’,
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, ‘The BMW i7 miniature edition was planned and produced by Hans Ulrich Obrist, the artistic director of the Serpentine Galleries in the UK and a BMW Art Car jury member. A total of 14 BMW i7 miniature editions will be exclusively sold at Frieze Seoul. These artworks will be exhibited at the BMW booth, and onsite purchases will be available. The proceeds from the sale of the miniatures will be donated to charity.’,
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, ‘In addition, BMW will provide a VIP vehicle shuttle service during the Frieze Seoul 2024 event and will also participate as an official partner in ‘Frieze Music Seoul 2024′ to be held at The Shilla Seoul on the 5th next month, where they will collaborate with Korean singer-songwriter Say for a performance.’,
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