BMW Group Korea, commemorating its 30th anniversary, announced on the 28th that it would hold the “BMW Group Korea 30th Anniversary Festival” from June 6 to 8 at the BMW Driving Center in Yeongjongdo, Incheon. Admission tickets and experience program passes will be sold via the BMW Vantage app starting at 4 PM on the same day.
The festival admission tickets are available in two types: general and VIP, and all tickets and passes can only be pre-booked and purchased through the BMW Vantage app without on-site sales. Tickets are sold individually, and general tickets can be reserved for free, with a program book provided upon entry. VIP tickets offer additional benefits such as access to an exclusive Excellence Lounge, catering services, and a limited edition BMW Group Korea 30th anniversary teddy bear, priced at 100,000 KRW.
During the festival, “Taxi Experience Program” passes will also be on sale allowing participants to experience the exceptional driving performance and versatility of BMW Group models. This program features various BMW vehicles and courses, and passes can be purchased for a specific date and time. The BMW M Taxi is priced at 15,000 KRW, while other programs cost 10,000 KRW.
Those who participated in events at the BMW Group Korea booth during the “Seoul Mobility Show 2025” and received a wristband can exchange it for a 5,000 KRW food coupon by presenting it at the registration booth. The festival will showcase representative models from BMW, MINI, and BMW Motorrad, and the “Heritage Wall” depicting BMW Group Korea’s 30-year history. Notably, the newly revamped BMW New 1 Series and New 2 Series will be unveiled in Korea for the first time.
Other attractions include displays of heritage models, current major vehicles, collaborations like THE 8 x Jeff Koons Edition, the hydrogen fuel cell model “iX5 Hydrogen,” and the concept model “BMW Concept Skytop” limited to 50 units worldwide. There are also various performances and experiences available for all visitors, such as drift performances with BMW, MINI, and BMW Motorrad three times daily, top-tier Korean musicians and DJ performances in the evenings of the 7th and 8th, and an “Adventure Zone” with activities for children.
The festival will operate from 11 AM to 6 PM on the 6th, and from 11 AM to 8 PM on the 7th and 8th. More detailed information about the event is available through the BMW Vantage app or the BMW Communication Center.