More than doubled in preparation for the Tokyo Olympics, ‘BBC Sports reported on the 12th (local time) that they recorded more than 2.18 billion streaming views during the Paris Olympics.’,
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, ‘This is more than double the 140 million views recorded during the 2021 Tokyo Olympics.’,
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, ‘During the Paris Olympics, 12.2 million new users signed up for BBC’s iPlayer.’,
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, ‘BBC Sports’ social media accounts recorded 730 million clip views during the Olympic Games.’,
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, ‘BBC’s viewing data also showed high numbers. 36.1 million users watched the Olympics for more than 15 minutes on TV, which accounts for 59% of the UK population.’,
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, ‘Alex Kay-Jelski of BBC Sports said, “The multi-platform offering of BBC Sports has shown that it can unify the nation through the UK’s best storytelling.”‘,
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