Nearly 60,000 pre-contracts… Acceptance of 13,127 contracts for main contracts
First model applying new brand strategy of ‘Practical Creativity’
Spacious indoor space, top-notch technology with competitive pricing
Guaranteed used car prices, customer convenience through online sales,
Kwak Jae-sun, Chairman of KG Mobility, is posing at the KG Mobility Design Center in Pyeongtaek, Gyeonggi Province on the 20th. Yonhap News,
, ‘[Seoul Economy]’,
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, ‘KG Mobility’s coupe-style Sports Utility Vehicle (SUV) Actyon continues its popularity. Following the pre-contract approaching 60,000, over 10,000 contracts were signed within a week of the main contract acceptance. KG Mobility plans to continuously introduce new vehicles targeting consumers starting with Actyon, applying a new brand strategy.’,
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, ‘According to KG Mobility on the 21st, the number of Actyon main contracts from the 12th to the 18th was counted at 13,127. Pre-contracts conducted earlier numbered 58,085, setting a record high for KG Mobility since its establishment. Park Kyung-jun, Head of KG Mobility’s Domestic Business Division, said at a press event held at the KG Headquarters Design Center in Pyeongtaek, Gyeonggi Province on the 20th, “The Actyon main contract was achieved within just a week without exhibition or test drive vehicles,” and added, “Starting this week, exhibition and test drive vehicles will be deployed nationwide, and we expect the main contract conversion to accelerate.”‘,
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, ‘Actyon is the first new model to apply KG Mobility’s new brand strategy of ‘Practical Creativity.’ KG Mobility announced its company mission of providing a safe and enjoyable mobility experience through practical and creative products that protect the joy of customers and members. They also introduced a new slogan, ‘Enjoy with Confidence.’,
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, ‘Chairman Kwak Jae-seon stated, “SsangYong Motor (current KG Mobility) has undergone many difficulties in the past, but in the past two years, it has transformed into a new company with new strength, thinking, and actions,” promising that it will become a Korean car company standing tall in the world without losing its original intention.’,
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, ‘While Actyon ensures practicality with generous interior space and advanced safety and convenience technologies, it enhances completeness with the dynamic design typical of coupe-style SUVs. They have secured competitive pricing, starting at around KRW 30 million (KRW 36.59 million) for the top trim. Particularly, they have standardized high-end safety and convenience features from the entry model, reducing customer burden for option selection.’,
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Kwak Jae-sun, Chairman of KG Mobility (2nd from right), is commemorating at the brand strategy announcement and Actyon launch event held at the KG Mobility Design Center in Pyeongtaek, Gyeonggi Province on the 20th. Yonhap News,
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, ‘Kwak Jung-hyun, Head of KG Mobility’s Business Strategy Division, stated, “Actyon is a unique style of SUV that combines the space of an SUV and the beauty of a coupe,” and added, “We are putting our utmost efforts into adopting distinctive designs, improving user interfaces (UI) and user experiences (UX), and developing advanced driver assistance systems (ADAS) to provide customers with everyday joy and safety.”‘,
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, ‘KG Mobility is implementing Actyon’s guaranteed used car price service. If a customer resells Actyon to KG Mobility within three years of ownership, 60% of the vehicle purchase price will be guaranteed as the residual value. Between 3 to 5 years, it can be disposed of at 45% of the residual value.’,
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, ‘Moreover, they enhance customer accessibility through online sales of Actyon via Naver Brand Store. KG Mobility has allowed customers to proceed with the entire vehicle purchase process, from payment and contract writing to quality inspection and delivery, on Naver Brand Store, making it the first in the automotive industry. This is to lower the entry barrier for vehicle purchases and expand touchpoints with younger customers.’,
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, ‘KG Mobility plans to expand the online channel into a platform that provides customer-tailored value beyond just a simple sales space, based on vehicle operation-related information and data.’,
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, ‘Regarding the possibility of launching electric and hybrid models instead of the gasoline-only Actyon, Chairman Kwak said, “We are considering various ways.” On market concerns following successive electric vehicle fires, he expressed, “We have equipped safe batteries, and if such things are well promoted, it might improve.”‘,
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