“‘It exploded’… Blackpink’s Jennie, ‘personality controversy’ triggered by indoor smoking → even reported to the embassy”

Explosive controversy has erupted over Blackpink member Jennie smoking indoors. A video circulating worldwide captured Jennie smoking indoors and blowing smoke towards the staff members without hesitation, sparking a major controversy over her behavior and alleged bullying. How will Jennie, who used to be an ‘icon,’ respond to the criticisms?

On the 2nd, Jennie uploaded a video on her personal YouTube channel titled ‘A Moment in Capri with Jennie,’ showcasing her debut as a runway model for designer brand J in Italy’s Capri Island and the preparation process. This video gained explosive attention globally, especially highlighting Jennie’s flawless ‘Hemecco’ (hair, makeup, outfit) during the J showcase. However, the issue arose during the makeup process, where Jennie was filmed smoking indoors surrounded by staff members, causing unexpected backlash. The sight of Jennie puffing an e-cigarette indoors in a space filled with staff members caused quite a shock.

Some fans did not find an issue with Jennie’s smoking as a personal choice, but the act of indoor smoking in this case caused a stir. Particularly in South Korea, where indoor smoking has been banned since January 2015, Jennie’s indoor smoking behavior was met with disapproval even globally. The public criticized Jennie for smoking indoors in a space shared with many staff members, causing harm.

Furthermore, the act of Jennie blowing smoke towards a staff member in close proximity without hesitation has further fueled the backlash, with some fans accusing her of bullying and questioning her character.

Moreover, the incident led to a report being filed with the Italian embassy. A fan revealed online that they reported Jennie’s indoor smoking scene to the Italian embassy, suspecting it to be the filming location on Capri Island. The fan stated, “I believe the scenes of Blackpink member Jennie smoking indoors are controversial. I requested an investigation from the Embassy of the Republic of Korea in Italy through the National Petition Portal and will follow up by submitting a complaint to the embassy. It is heartbreaking that Jennie, as a public figure, has committed a diplomatic breach. I hope she reflects sincerely through self-restraint.”

Currently, Jennie’s team has edited and reuploaded only the problematic smoking scene due to contractual advertising issues with J. Regarding the indoor smoking controversy, Jennie’s official stance is still “under review.” With severe criticism directed at her, there is anticipation on what explanation Jennie will provide.

Reporter Jo Gi-yeong soulhn1220@sportschosun.com