**Translation:**
BTS member Jimin once again showcased his brand power by leading a global “sold-out parade.”
In Vogue Japan’s ‘In The Bag’ interview, Jimin casually revealed the items inside the mini bag he uses daily. Afterward, those products quickly sold out worldwide, with the “Jimin Effect” exploding once again.
Jimin, expressing his minimalist preferences, said, “I only carry what I need.” His Dior mini bag, which boasts both practicality and style, contained a Dior card holder, car keys, and a lip balm by Bobbi Brown, an item he’s bought multiple times due to frequently losing them, stating he has about nine at home.
The Bobbi Brown lip balm Jimin uses sold out on the official Japan site within an hour of being unveiled, subsequently selling out in Taiwan, the US, Canada, Turkey, and Indonesia, with all eight colors fully sold out on the global official site. In Korea, it resulted in a shortage at duty-free shops and open runs at department stores to grab the ‘last one.’
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