When I asked, “What movie was that?” out loud… the Samsung AI TV answered with a clear voice.

Press conference at Suwon plant on the 22nd

First introduction of ‘AI voice technology’…planned for implementation in the second half of the year
‘Tizen OS’ to receive free upgrades for 7 years
AI provides personalized viewing experience with features such as video quality, sound subtitles, #. When asked by voice on a Samsung Electronics AI TV, “What was the movie where detectives sell chicken?” the movie ‘Extreme Job,’ available on Netflix, Watcha, etc., automatically appears on the screen. After commanding, “Select the first one in the list and raise the volume to 20,” the movie starts playing with the desired volume adjusted.,
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, “Samsung Electronics has introduced ‘AI voice technology’ that can understand natural language-based contexts and accept multiple commands at once on TV. “, The plan is to expand the presence as an ‘AI home device’ by connecting devices to devices, devices to people, and people to people, moving beyond the unilateral viewing experience of conventional TVs.,
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, “On the 22nd, Samsung Electronics held a press conference at the Samsung Electronics Suwon Plant’s Digital Research Institute (R4) and unveiled new ‘AI screen’ experience technologies.”,
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, “‘AI voice technology,’ first unveiled on this day, is characterized by the ability to accept multiple commands at once, enhancing the experience of finding and watching desired content. It will be applied to Samsung TVs in the second half of this year to meet customers.”,
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Yong Seok-woo, President of Samsung Electronics Visual Display Division, explains the ‘AI screen’ at the Samsung Electronics Suwon Plant’s Digital Research Institute. [Photo provided by Samsung Electronics],
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, ‘Yong Seok-woo, President of Samsung’s Visual Display Division who presented, said, “Samsung AI TV is solidifying the formula ‘AI TV=Samsung’ through differentiated consumer experiences. Ultimately, we are striving to become ‘Personal AI’ that can provide personalized experiences by understanding customer preferences and contexts throughout various screens connected with multiple devices and organically connected with customers\’ lives.” ‘,
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, “Samsung Electronics also presented demonstrations focusing on various ‘connectivities.’ Firstly, the AI TV comes with a SmartThings Hub built-in, allowing connection with various smart devices in the home such as AI appliances, lighting, and curtains without the need for a separate hub device. Furthermore, by activating the SmartThings’ ‘3D Map View’ function on the TV’s large screen, users can easily check the status of connected devices throughout the house. Aside from monitoring, it is also possible to turn on and off devices or lighting by space, as well as effortlessly check temperature, air quality, and energy consumption. Users can also receive notifications for when the washing machine or dryer is done so they can watch dramas without worrying about missing other household chores.”,
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, ‘The “Daily Board,” which provides useful daily information, enabled a more convenient AI life. Simply calling “Hi Bixby” in front of the turned-off TV allows users to check ▲home IoT device status ▲energy usage ▲weather ▲memo widgets without needing to use the remote control.’,
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, ‘The newly introduced “Generative Wallpaper” also caught attention. Generative Wallpaper is a service that recommends images that match the user\’s emotions and selected conditions for the day through AI. For instance, when a newlywed couple is having a housewarming, the service displays images on the TV background screen that match the situation and atmosphere of that day to create an accommodating atmosphere. Yong Seok-woo mentioned that the feature will be first introduced to customers at IFA 2024 in September.’,
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Explaining the features of Samsung AI TV at the Samsung Electronics Suwon Plant’s Digital Research Institute. [Photo provided by Samsung Electronics],
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, ‘Samsung\’s AI upscaling technology was also showcased visually. This technology utilizes AI to allow old, low-resolution videos to be enjoyed in up to 8K resolution. A comparison between an old popular drama shown on a TV with AI upscaling and one without AI upscaling revealed a distinctive improvement in video quality. Details like hair strands and clothing textures were much clearer and sharper when viewed on the 2024 Neo QLED 8K with AI upscaling, unlike the TV without AI upscaling where such details were not clearly visible. With AI upscaling, leveraging high-performance AI processors, it enhances image quality seamlessly without the need for network connectivity.’,
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, ‘Automatic provision of customized video quality by genre will further enhance user convenience. By recognizing video genres such as movies, sports, variety shows, the AI optimizes video quality to match users\’ preferences based on genre after selecting representative images for each genre. Yong Seok-woo emphasized, “Viewing time on platforms like YouTube and Netflix is largely shifting from mobile to TV, and viewing time in that sector is also increasing,” adding, “There are still opportunities for large screens.”‘,
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, “Aligning with Samsung’s motto ‘AI for All,’ modes are being prepared for low-vision individuals and individuals with hearing impairments. Particularly, the ‘Luminu Mode,’ which sharpens screen outlines and colors using AI technology, enables low-vision individuals to enjoy content more vividly without the need for additional devices. In AI TV, the ‘Luminu Together Mode’ allows low-vision individuals and their families to watch both normal and Luminu mode screens simultaneously.”,
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, ‘The same real-time interpretation feature applied to Galaxy smartphones will also be introduced next year. A Samsung Electronics representative stated, “In cases like translation, real-time processing is crucial, and on-device AI is important,” adding, “We are preparing a function for inputting subtitles and developing a feature for translating voice.”‘,
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Explaining the features of Samsung AI TV at the Samsung Electronics Suwon Plant’s Digital Research Institute. [Photo provided by Samsung Electronics],
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, “To lead the AI market, Samsung Electronics has decided to offer free upgrades of the ‘Tizen OS’ with new AI features for the next 7 years. It applies to customers who purchase Samsung Electronics AI TVs this year, and some products from last year are also eligible. The 7-year period was designated considering the average TV replacement cycle of 7 years.”,
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, ‘Tizen OS, developed by Samsung Electronics, is one of the world\’s largest smart TV platforms applied to over 270 million Samsung smart TVs as of last year. Through Tizen OS, users can access various services and content on Samsung TVs such as Samsung TV Plus, Gaming Hub, and SmartThings. With this 7-year Tizen OS free upgrade, Samsung aims to provide new AI features, enabling consumers to conveniently use AI TVs as AI home devices for an extended period, promoting the popularization of AI home life.’,
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, ‘Yong Seok-woo mentioned, “In the current TV OS market, Android is in the 1st place, and Tizen is in 2nd place,” and explained, “We are exploring several opportunities not only in TVs but also in other devices and are planning to expand Tizen to other manufacturers as well, and we are already seeing some results.”‘,
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