More than 50% of customers who purchased 2 or more AI home appliances are in their 20s and 30s,
A Samsung Electronics model introducing the ‘AI home appliances’ package.ⓒSamsung Electronics, ‘[Daily News = Reporter Jo In-young] Samsung Electronics announced on the 29th that over 50% of customers who purchased AI package products consisting of 2 or more AI home appliances (from January to July) were in their 20s and 30s.’,
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, ‘While existing customers who purchased various products were evenly distributed across all age groups from their 20s to 60s at levels of 10-20%, the proportion of AI home appliance customers in their 20s and 30s exceeded 50%.’,
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, ‘The reason for the high proportion of younger generations is attributed to the desire to reduce household chores and the high proportion of newlyweds and single-person households who want to decorate their homes with multiple items at once.’,
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, “In particular, it was noted that customers who purchased a combination of the all-in-one washing machine ‘Bespoke AI Combo’ and the dry-wet robot vacuum cleaner ‘Bespoke AI Steam’, released earlier this year, were high.”,
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, ‘The proportion of customers purchasing products by combining them with AI wind-free air conditioners increased sharply in July to coincide with the summer season.’,
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, “To provide more customers with AI experiences, Samsung Electronics operates ‘AI Lounges’ at 96 Samsung stores nationwide.”,
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, “At ‘AI Lounges,’ customers can experience Samsung ‘AI home appliances’ more easily and conveniently through a QR code without installing the ‘SmartThings’ app.”,
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, “Samsung Electronics, thanks to the positive response from consumers, has extended the ‘Samsung Electronics AI Sale Fiesta,’ which was originally scheduled to end at the end of August, until September 8, and will unveil 8 new ‘Shocking Price’ products on September 2.”