Release of ‘Art Label Wine’ for Chuseok, “[Edaily 경계영 journalist] Lotte Department Store announced on the 26th that they will release two limited edition ‘Art Label Wines’ created in collaboration with famous Korean artists and global wineries as this year’s Chuseok gift.”
“Last year, Lotte Department Store first introduced the Art Label Wine project, collaborating with artists Park Seon-gi and Ha Tae-im to release limited editions of wines from the Italian winery ‘Michele Chiarlo’ and the French Bordeaux winery ‘André Lurton’ at that time.”
“This year, Lotte Department Store will introduce ‘Don Melchor x Kim Hwan-ki Art Special Edition’ in collaboration with the maestro of Korean modern art, Kim Hwan-ki. It is the first time Kim Hwan-ki’s artwork has been featured on a wine label. The painting ‘Universe’ (Universe 5-IV-71 200) featured on the wine label is one of Kim’s masterpieces, which was auctioned for the highest price in the history of Korean art at 13.2 billion won at Christie’s Hong Kong in 2019.”
“‘Don Melchor 2021’ is the wine that features Kim Hwan-ki’s artwork. This wine, which received a rating of 99 out of 100 by the renowned wine critic James Suckling, is produced at Concha y Toro, the largest winery in South America. It will be available for limited sale of 3000 bottles at Lotte Department Store wine section nationwide starting from the 2nd of next month.”
“In addition, Lotte Department Store will also release a wine set in collaboration with artist Kim Seon-woo and the oldest winery in Italy, Barone Ricasoli. Kim Seon-woo’s artwork, which focuses on dodos, has gained significant popularity among the younger generation.”
“The paintings featured on the wine labels are inspired by Barone Ricasoli winery, and Kim Seon-woo created artworks ‘The Dreamer’ and ‘The Seeker’ that harmonize with each wine. This product will be sold as a limited edition of 3000 sets at all Lotte Department Store branches starting from the 4th of next month.”
“Lotte Department Store will offer a 7% discount coupon to customers who pre-order through the online mall from the 23rd to the 29th, and for customers who apply for the ‘Barone Ricasoli x Kim Seon-woo Art Special Edition,’ they will receive a wine-exclusive eco-bag and art postcard package featuring the artist’s work.”
“Furthermore, from the 2nd to the 15th of next month, Lotte Department Store will operate a pop-up store for ‘Don Melchor x Kim Hwan-ki Art Special Edition’ at Lotte Department Store Avenue L Jamsil Branch. Visitors can not only purchase wine but also learn about Kim Hwan-ki’s artworks at the pop-up store.”
“Choi Jun-sun, a sommelier from Lotte Department Store Wine and Liquor Team, said, ‘We planned the Art Label Wine as a distinctive Chuseok gift from Lotte Department Store, considering that wine and artworks are valued for their rarity and uniqueness.’ She added, ‘We will continue to introduce various collaborative products for a special experience that can only be found at Lotte Department Store wine shops in the future.'”