**Strategic Marketing Alliance Agreement on the 22nd**
On the 22nd, a strategic marketing alliance was formed, with regional banks and internet banks joining forces to launch innovative joint loan products, among other marketing strategies.
BNK Busan Bank (headed by President Bang Sung-bin) announced on the 23rd that it held a strategic marketing alliance agreement ceremony at Busan Bank’s headquarters with K Bank (headed by President Choi Woo-hyung) on the 22nd, aimed at creating innovative financial solutions.
This agreement is intended to maximize win-win synergies through various digital alliance projects and provide better services to non-face-to-face customers.
As the first project under this agreement, the two banks plan to launch a joint loan in the second half of this year, leveraging each other’s strengths. A joint loan is a product provided collaboratively by two or more financial institutions.
Busan Bank brings over half a century of understanding in the financial industry, risk management expertise, and K Bank contributes excellent digital customer acquisition capabilities and mobile user experiences. They aim to introduce more financial benefits through the upcoming joint loan product.
In addition to personal loans, the two banks will also collaborate on developing business loans for small business owners and self-employed clients.
Busan Bank President Bang Sung-bin stated, “Based on the strategic cooperation between internet-based banks and regional banks, we plan to continuously pursue new business model development and joint marketing,” adding that they will strive to be a bank that provides substantial benefits with a focus on customers.