**The Starbucks X Stanley Pink Tumbler that caused a frenzy in the U.S. is now exclusively available at Starbucks Korea… Anticipating Interest**
Starbucks Korea announced an online promotion called “Love Daze” in celebration of White Day. During this promotion, they will debut the “SS Stanley Love Kancha 1183ml Tumbler,” a product that caused a “sold-out frenzy” in the U.S. last year. This vibrant pink, large-capacity tumbler will be exclusively sold through online channels from March 4th to 16th.
This tumbler, released by Starbucks in collaboration with camping equipment company Stanley and retail chain Target in January of last year, garnered significant attention. Major outlets like the New York Times reported that large crowds gathered to purchase it, with some even camping overnight in front of stores.
The tumbler was priced at $49.95 (approximately 73,000 KRW) in the U.S. Its popularity soared due to widespread use by influencers and a viral video showing it surviving a car fire unscathed. It quickly sold out upon release.
The demand was such that videos emerged of people fighting over the tumbler in stores. One video showed a man trying to steal another’s tumbler, resulting in a scuffle. Another video depicted a man leaping behind a counter to grab a tumbler without paying, then running off.
Despite its explosive popularity, Starbucks announced there would be no restocks. Consequently, some buyers resold the tumbler for a high premium. On eBay, items were listed for $299.99 (about 437,000 KRW), with some reaching as high as $550 (around 804,000 KRW).
Baek Ji-woong, a planning executive at Starbucks Korea, stated, “We anticipate much interest in the ‘Love Kancha’ tumbler, which was enormously popular abroad, and the keychain available exclusively in Korea.”
Additionally, Starbucks is introducing two types of keychains to allow customers to personalize their tumblers, part of the “tumbler decoration” trend. They will also release products such as “Basque Chocolate Cheesecake,” “Thank You Berry Ice Cream Cake,” “Berry Finger Chocolate Set,” and “Choco Cookie Tin Set.”