‘Mala Tang Furu’ challenge is trending… Two Tang Furu restaurants are closing down every day.

Many Tanghuru shops closing down
127 closed since April, “A survey result showed that the momentum of Tanghuru, which had gained explosive popularity among the younger generation amidst the trend of the so-called ‘Spicy Tanghuru’ challenge on platforms like YouTube and TikTok, has slowed down.”,
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, ‘According to the analysis of local business permits data released by the Ministry of Public Administration and Security until the 17th of this month, 34 Tanghuru shops have closed down, averaging about 2 shops per day. The total number of Tanghuru shops closed nationwide from April to the 17th of this month has reached 127. The number of closed shops increased continuously from 11 in January to 16 in February, 28 in March, and peaked at 49 in April. Last month, 43 shops closed down.’,
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, ‘In particular, the top Tanghuru company, Sweet King Tanghuru, opened 500 branches just 2 years after starting its franchise business in November last year. However, after 7 months, the number of stores has decreased to 490. The total number of Tanghuru shops nationwide was over 1,500 at the beginning of this month, but as of the 17th, it has decreased to 1,495.’,
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Tanghuru. [Image source=Joint Press],
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, ‘The decline in Tanghuru’s popularity is also confirmed by BC Card’s analysis of nationwide Tanghuru franchisee data. BC Card’s Tanghuru franchise store sales index has been declining since reaching its peak in September last year. The sales index in April decreased by 27% compared to the previous month.’,
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, ‘As the situation stands, some say that just like the rise and fall of popular items like Honeycomb Ice Cream, Taiwanese Castella Cake, and Black Sugar Bubble Tea, the Tanghuru craze may be coming to an end.’,
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, “Tanghuru, a snack made by coating fruits such as strawberries, grapes, and tangerines with sugar syrup, gained immense popularity among elementary, middle, and high school students. New slang terms like ‘Dessert Tanghuru’ and ‘Tanghuru-crazy nation’ emerged. Recently, a TikTok video of the ‘Spicy Tanghuru’ challenge has surpassed 30 million views, with famous figures like Chum-Chak Man and Ivy participating, creating a buzz.”,
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