LG Electronics has officially launched its 2025 OLED TV lineup in Europe, following North America and Korea, aiming to maintain its position as the top player in the global OLED TV market for the 13th consecutive year. The company began selling its new 2025 OLED TV models in early April across eight European countries, including the UK, Germany, Switzerland, and Hungary, expanding the countries where these models are available to over 20. After its initial launch in North America last month, and subsequently in Korea and Asia, LG plans to roll out the TVs in approximately 150 countries worldwide, continually expanding its sales regions in key global markets.
The European launch has been well-received by major international media outlets. French tech publication Les Numeriques awarded the LG OLED Evo (G5) a perfect score, praising it as one of the best TV products of 2025 for its exceptional picture quality, outstanding gaming performance, and high-level peak brightness. Similarly, the UK-based TV review specialist HDTV Test highlighted the model’s capability to show details like the bright sun and surrounding clouds, noting significant advancements in brightness and color accuracy in their YouTube review.
The 2025 LG OLED TV lineup includes premium models such as the OLED Evo (M5/G5/C5) and standard models like the OLED TV (B5), available in sizes ranging from 42 to 97 inches, offering the industry’s largest selection. The TVs come equipped with five AI features that enhance the viewing experience, easily accessible via a dedicated button on the magic remote.
These features include AI Concierge, AI Search, AI Chatbot, AI Picture and Sound Wizard, and Voice ID. With these new 2025 TV models, LG Electronics intends to further strengthen its leadership in the global premium TV market.