**Introducing the Unique Features of Bespoke AI Appliances and SmartThings with Wit**
**“Lovely ad!” and Over 40,000 Comments Breakthrough**
[Herald Economy = Kim Minji] Samsung Electronics announced on the 28th that its recent global advertisement featuring the ‘Bespoke AI’ products has captured the attention of audiences worldwide.
The ‘Bespoke AI’ advertisement, available on Samsung’s overseas subsidiaries’ YouTube and social channels, uses surreal virtual graphics over real backgrounds to humorously highlight the products’ features. The seven-video series showcases products such as the Bespoke AI Combo washer-dryer, Bespoke AI Wind-Free air conditioner, Bespoke AI Jet 400W cordless vacuum, Bespoke AI Hybrid refrigerator, and SmartThings.
In the ‘Bespoke AI Combo’ washer-dryer segment, a gigantic ‘Bespoke AI Combo’ washer-dryer appears next to the Statue of Liberty in New York, washing and drying dreary clouds to transform the weather into clear skies.
The ‘Bespoke AI Wind-Free air conditioner’ segment features an oversized air conditioner installed on a building roof, equipped with an AI chip that gently and coolly ventilates the inside and outside of the building.
In the ‘Bespoke AI Jet 400W’ segment, the vacuum, known for its superior suction power, creates a powerful gust that draws in surrounding objects, even setting the Leaning Tower of Pisa straight.
The advertisement series has sparked interest, garnering over 40,000 comments, including remarks like, “Love this ad!”, “Genius! It washes the dark grey clouds and makes them light grey, then dries them making them white!”, and “A suspiciously good electronics company at making ads♡”.
Song Jeong-eun, vice president of Samsung Electronics’ DA division, stated, “We planned this virtual ad to entertainingly convey the unique convenience and distinct benefits of Samsung Bespoke AI appliances. We aim to promote the value of the Bespoke AI brand worldwide as a life companion that significantly reduces the burden of household chores.”