▲ Online Shopping
Last year, the value of online shopping transactions surpassed 240 trillion won, reaching an all-time high.
In the area of direct overseas purchases, China showed rapid growth, increasing its market share to 60%.
According to the “December 2024 and Annual Online Shopping Trends” report released today (4th) by Statistics Korea, last year’s online shopping transaction value was recorded at 242 trillion 897 billion won, a 5.8% increase from the previous year.
This is the highest amount since related statistics began being compiled in 2001.
By product category, the transaction value for food and beverage increased by 14.8%, while food services (10.9%) and travel and transportation services (9.3%) also saw significant growth.
On the other hand, the transaction value of e-coupon services, which had surpassed 10 trillion won in 2023, decreased by 15.4% to 8 trillion 513.6 billion won last year.
This decline is analyzed to be influenced by consumers’ reluctance to engage in e-coupon transactions following the settlement delay incidents by Tmon and Wemakeprice.
Mobile shopping transaction value increased by 7.9% to 182 trillion 3,654 billion won from the previous year.
While transactions for agricultural, livestock, and marine products (20.5%) and food and beverage (18.5%) increased, purchases for e-coupon services (-13.7%), bags (-9.4%), and sports and leisure goods (-3.7%) decreased.
Mobile shopping accounted for 75.3% of the total online shopping transactions last year.
The overseas direct purchase market rose by 19.1% to 7 trillion 9,583 billion won, surpassing 7 trillion won for the first time.
In particular, the Chinese direct purchase market grew by 48.0% to 4 trillion 7,772 billion won, making up 60% of the overall overseas direct purchase market.
The U.S. direct purchase market, however, decreased by 8.9% to 1 trillion 6,873 billion won.
In December last year, the online shopping transaction value was 21 trillion 2,147 billion won, a 3.2% increase compared to the same month the previous year.
The transaction value for food services reached a record high at 2 trillion 8,439 billion won.
Mobile shopping transaction value was recorded at 16 trillion 2,048 billion won, a 5.2% increase.