First Support Program for Fashion Companies: Logistics and FTA Utilization Assistance,
KOTRA Building Exterior.ⓒKOTRA, “[Daily News = Reporter Im Eun-seok] The Korea Trade-Investment Promotion Agency (KOTRA) announced on the 17th that starting this year, to strengthen logistics support for small and medium-sized enterprises, it will operate ‘K-Logistics Desks’ at seven major global logistics hubs (Shanghai, LA, Singapore, Dubai, Amsterdam, Chennai, Mexico City).”,
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, “The K-Logistics Desk will conduct information research and real-time logistics trend monitoring to resolve logistics challenges and will pursue customized logistics support projects that reflect the characteristics of the respective regions.”,
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, “As the first support project of the K-Logistics Desk, the Shanghai Trade Center will promote the ‘Global Designer Fashion Logistics Support Specialized Project.’ Designer fashion, which emphasizes the individuality of designers, is rapidly growing, primarily among the MZ generation, which is a major consumer group.”,
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, “As a result, major domestic fashion platforms are entering markets not only in China, the United States, and Japan but also in Thailand, raising global recognition of K-Fashion.”,
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, “This project will collaborate with trade centers in Shanghai, New York, Tokyo, and Bangkok to provide logistics infrastructure and fulfillment services through KOTRA’s ‘Overseas Joint Logistics Center,’ helping our designer fashion companies expand their markets.”,
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, “Through this, domestic designer fashion companies can receive support in all aspects of B2C logistics, including ▲ inventory management ▲ shipping ▲ returns.”,
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, “KOTRA will also support viral marketing on platforms to enhance brand recognition in the global market, in addition to logistics support.”,
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, “Moreover, KOTRA will cooperate with KATRI, customs corporations, to assist in ▲ testing and certification ▲ customs clearance ▲ utilizing Free Trade Agreements (FTA) and the overall procedures necessary for export.”,
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, “At the same time, KOTRA plans to work with major domestic fashion platforms like Musinsa, Hyundai Department Store, and W Concept to discover competitive domestic fashion brands and continuously expand opportunities for entry into the global market.”,
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, “Jeon Chun-woo, head of KOTRA’s Small and Medium Business Division, stated, ‘The K-Logistics Desk will not only resolve logistics challenges faced by export companies but also create new export opportunities,’ expressing hope that this project will facilitate smoother global market entry for domestic fashion companies.”,
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, “Meanwhile, KOTRA will recruit companies for this support project through its website until September 30th.”