Expanding the Application of Recycled Fiber Regen, ‘[Edaily’s Kim Sung-jin] Hyosung TNC recently announced on the 25th that it has signed a business partnership agreement with Musinsa Earth, a sustainable lifestyle curation by Musinsa, for collaboration on eco-friendly fashion products.’,
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, ‘The main goal of this agreement is to expand the application of the recycled fiber “Regen” produced by Hyosung TNC in products by brands that have partnered with Musinsa. Musinsa operates Musinsa Earth, which brings together brands that use eco-friendly materials or create products through sustainable methods.’,
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, ‘As the first example of this collaboration, the two companies plan to unveil fashion items using Regen in conjunction with seven Musinsa partner brands to mark “Environment Day” on June 5th. They also plan to increase the sale of products that incorporate Regen through other brands moving forward.’,
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, ‘To achieve this, Hyosung TNC and Musinsa Earth will work closely in areas ranging from joint analysis of the eco-friendly fashion market to the development of new products using Regen, as well as promotion and marketing.’,
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, ‘In relation to product development, Hyosung TNC plans to provide Musinsa partner brands with information on Regen and the trends in the recycled fiber market, as well as support the release of new products by offering explanations and training. As part of this, Hyosung’s Fashion Design Center (FDC) will hold a workshop targeting Musinsa partner brands later this year to introduce Hyosung’s lineup of eco-friendly fibers.’,
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, ‘Hyosung TNC expects that this collaboration with Musinsa, the leading fashion platform in Korea, will further strengthen its position as a leader in the recycled fiber market.’,
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, ‘Kim Chi-hyung, CEO of Hyosung TNC, stated, “We anticipate an increase in sales of fashion products using Regen through various brands on Musinsa in the future. We hope that the continuous and diverse cooperation between both parties will expand the eco-friendly fashion market base, allowing other fashion brands in Korea to also transition to recycled fiber materials for their products.”‘,
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