Responding to Segmented Consumer Demand, Reflecting High Inflation
HiteJinro has launched the 490ml can product of ‘Terra Light’ and also introduced a bundle pack. /HiteJinro
“HiteJinro (CEO In-kyu Kim) announced on the 13th that it has launched the 490ml can product of ‘Terra Light’ to expand consumer choices in the home market.”
“The existing Terra Light products include: △entertainment-use bottles (500ml), △home-use bottles (500ml), △cans (355, 453, 500ml), △PET bottles (1600ml). By releasing the new can size, HiteJinro explained that the can lineup now includes a total of four variants – 355, 453, 490, and 500ml – to better cater to the segmented consumer demand.”
“HiteJinro has also introduced a 6-can bundle pack of Terra Light 490ml, reflecting the current high inflation situation. When compared by volume, the new bundle pack is approximately 17.4% cheaper than the existing Terra 355ml cans based on the factory price.”
“The newly released 490ml can products have been sequentially stocked in offline stores such as agricultural cooperatives, independent supermarkets, and supermarkets since the 9th.”
“O Sung-taek, Head of Marketing at HiteJinro, stated, ‘We released the new 490ml can of Terra Light to respond to evolving consumer tastes and reduce consumer price burdens in the era of high inflation,’ adding ‘We will continue to lead the domestic beer market with various marketing activities.'”
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