Written by 2:47 PM Economics

Chuseok gift sets have more than a 20,000 won price difference by mart… “Here is the cheapest.”

Prices for the same Chuseok gift sets are ‘different’… Some resorts to shrinking size
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, ‘It has been confirmed that there is a significant price difference among Chuseok gift sets sold at department stores and large supermarkets even though they contain the same products. Among the 22 sets, the prices at large supermarkets were found to be 20-30% cheaper than those at department stores.’,
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, ‘ Ahead of Chuseok, the Korea Consumer Agency disclosed the prices of Chuseok gift sets from three major department stores (Lotte, Shinsegae, Hyundai) and three major supermarkets (Emart, Lotte Mart, Homeplus) on the 3rd.’,
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, ‘ The Consumer Agency surveyed the prices of 895 Chuseok gift sets including canned goods, household items, health functional foods, seaweed, alcoholic beverages, and more, that were available for pre-order at department stores and supermarkets.’,
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, ‘ Expensive gift sets like hanwoo beef and dried yellow corvina fish were excluded from the survey.’,
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, ‘ Among 24 identical products sold at both supermarkets and department stores, 22 items (91.7%) were found to be 20-30% cheaper at supermarkets compared to department stores.’,
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, ‘ Furthermore, among the identical products sold at the three supermarkets, 11 items (8 canned goods, 3 health functional foods) had different prices depending on the discount applied by each supermarket.’,
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, ‘ For example, CJ Spam Combo K was priced at 71,300 won at Lotte Mart and 49,900 won at Homeplus, showing a price difference of 21,400 won. However, with discounts like event cards at Lotte Mart, the price dropped to 49,910 won, making it only a 10-won difference compared to Homeplus.’,
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, ‘ Similarly, Dongwon Tuna Rich 30 was priced at 34,930 won at Lotte Mart and E-Mart, but it was sold for 46,500 won at Homeplus, showing a price difference of 11,570 won (33.1%). However, Homeplus offers a ‘3+1′ promotional deal.’,
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, ‘ There were also price differences observed in whiskey and health food products sold by the three major department stores.’,
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, ‘ For instance, Johnnie Walker Blue (750ml) was sold at Lotte Department Store for 350,000 won and at Hyundai Department Store for 406,000 won, showing a difference of 56,000 won (16.0%).’,
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, ‘ Out of a total of 283 gift sets that had the same composition as the last Chuseok, 32 sets saw an increase in price, accounting for 11.3% of the total.’,
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, ‘ By examining the price increase rate (maximum basis) by category, health functional foods had the highest increase at 57.5%, followed by seaweed at 56.3%, household items at 32.9%, whiskey at 23.1%, and canned goods at 12.9%.’,
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, ” The price of ‘Mealways Diet Sources’ health functional food increased from 61,600 won during the last Chuseok to 97,000 won this time, while LG Signature Collection household item set saw a significant price increase from 44,730 won to 59,430 won.”,
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, ‘ There were four gift sets where the composition remained the same but the product sizes were reduced, and three gift sets where the prices increased while the sizes decreased.’,
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, ‘ For example, Dongwon Premium Tuna Extract 52 decreased from 600g to 500g, and LG Masterpiece Classic Gift Set 59 reduced the toothpaste quantity from 4 to 3.’,
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, ‘ LG Himalayan Pink Salt 67 remained at around 50,000 won for both last Chuseok and this Chuseok, but the shampoo composition changed from 500ml 3 bottles to 500ml 2 bottles and 380ml 1 bottle, making it difficult for consumers to notice the difference.’,
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, ‘ Another example is AHC Full of Happiness Gift Set 23 from last Chuseok and this Chuseok AHC Hand Care Set 1, both priced in the 19,000 won range with similar compositions. However, the body wash in this year’s Chuseok set decreased from 500g with 2 soap bars to 490g with 2 soap bars.’,
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, ‘ The number of gift sets priced between 10,000 and 40,000 won increased from 452 sets during last Chuseok to 486 sets this Chuseok, a 7.5% growth, while those priced over 100,000 won decreased from 329 sets to 200 sets, a 39.2% decrease.’,
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, ‘ Particularly, large supermarkets increased the number of gift sets priced between 10,000 and 40,000 won by 10.5% while reducing the variety of sets over 100,000 won by 52.0%.’,
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, ‘ The Consumer Agency attributed the increase of low- and mid-priced gift sets by these large supermarkets to the impact of high inflation.’,
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, ‘ This Chuseok, in the gift sets market for Chuseok, there was a widening gap between the extreme premium sets that go beyond premium in the case of gift sets that include livestock and fisheries products that were not covered in the Consumer Agency survey.’,
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, ‘ The Consumer Agency stated, “We plan to recommend each distribution company to provide accurate information on the ingredients of their holiday gift sets” and urged consumers to carefully compare discount information and composition when purchasing holiday gift sets.’,
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