‘Convenience store Emart 24 announced on the 19th that their ‘Bitcoin lunchbox’, released in collaboration with the cryptocurrency exchange Bithumb, has explosively popular and all 30,000 units were sold out early. Priced at 5,500 won, this lunchbox includes a coupon worth up to 30,000 won in Bitcoin.’
‘Emart 24 originally planned to sell the product until the end of this month. As word spread quickly in online communities, all prepared quantities were sold out on the 18th. According to Bithumb, 10,000 people received actual Bitcoin after purchasing the lunchbox. Bithumb plans to donate the same amount of lunchboxes to vulnerable groups after totaling the number of Bitcoin lunchboxes sold at Emart 24. Kim Sang-hyun, head of marketing at Emart 24, said, “It seems to have gained popularity among the younger generation who prefer affordable convenience store lunchboxes in the midst of high prices and have a keen interest in finance.”‘.