Samsung Electronics, Largest Ever Exclusive Exhibition at Las Vegas Wynn Hotel for CES
– Samsung showcases 2026 lineup including new TVs and appliances
**Las Vegas, USA** – Reporter Jo Eun-hyo: Samsung Electronics unveiled its extensive 2026 product lineup at CES 2026, the world’s largest consumer electronics and IT exhibition held in Las Vegas. The company has set up its largest-ever exclusive exhibition space at the luxurious Wynn Hotel, showcasing innovations like the world’s first 130-inch Micro RGB TV and AI refrigerators with Google’s latest AI model “Gemini.”
**Exhibition Strategy: Luxury and Scale**
From January 4th to 7th, Samsung is hosting “The First Look” at Wynn Hotel, under the theme “Your Companion to AI Living.” This event combines exhibitions, press conferences, and tech forums. The exhibition deviates from the main CES venue, Las Vegas Convention Center, and is designed as a luxury tech showcase, distinguishing Samsung from other exhibitors.
**2026 Product Unveilings and AI Innovations**
Samsung’s exhibition is divided into three zones: Entertainment Companion, Home Companion, and Care Companion, each reflecting the “AI in Everyday Life” theme. Highlights include the debut of the 130-inch Micro RGB TV featuring a slim frame, creating the illusion of a giant window in the home, and the Vision AI Companion platform.
Samsung also introduced new Wi-Fi speakers designed in collaboration with French furniture designer Erwan Bourollec, and the latest gaming monitors including the 3D Odyssey G90XH. Various interactive features like karaoke and guitar learning via the “Fender App” offer visitors engaging experiences.
**Integrated AI and Smart Features in Home Appliances**
The new “Bespoke AI Family Hub” refrigerator incorporates Google’s Gemini AI model, offering advanced features such as wine label recognition and storage management. The 2026 Bespoke AI Combo washer and dryer offers enhanced drying performance, while the Bespoke AI Air Dresser includes a “wrinkle-care focus” for steam ironing effects. The AI steam robot vacuum cleans with high-temperature mopping and steam sterilization.
**Health, Safety, and Pet Care Innovations**
In the Care Companion Zone, Samsung presents solutions that proactively monitor health and safety. Mobile and wearable devices equipped with Multimodal Digital Biomarker technology can detect cognitive decline through behavioral patterns. Additionally, Samsung’s SmartThings platform now offers pet care services in partnership with Lifet, diagnosing pet health issues through AI-analyzed photos.
Samsung aims to expand SmartThings Safe, a service for sharing location and alerting family in emergencies, in collaboration with US security firm Arlo. Through these diverse offerings, Samsung Electronics demonstrates its commitment to enhancing everyday living with advanced AI technology.