“Where are the best restaurants in Busan?” The City of Busan partners with Naver Maps for a gourmet campaign.

Introduction to Over 300 Hotspots in Busan for Foreign Tourists
Discount coupons and reservation links for 200 selected Michelin and ‘Taste of Busan’ restaurants,

Provided by Busan City,
, ‘Coinciding with the BTS World Tour concert in Busan, the city is launching a culinary campaign for foreign tourists to use Naver Map to make reservations and payments at acclaimed local eateries.’,
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, “On the 10th, Busan City announced a collaboration with Naver to introduce ‘BE LOCAL’ campaign, showcasing 300 hotspots including restaurants, cafes, and shopping venues to foreign tourists via Naver Map.”,
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, ‘Running until the 19th of next month, this campaign allows tourists to discover recommended spots through the BE LOCAL tab in the multilingual version of Naver Map, and use the integrated system for receiving discount coupons, making reservations, and completing payments.’,
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, ‘The restaurant section features 85 top locations across Busan, including selections from the Michelin Guide and Taste of Busan, with plans to expand to over 200 by the campaign’s end.’,
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Focused Promotion Aligned with BTS Concert

, “The city plans to intensively promote this month, aligned with the ‘BTS World Tour Arirang IN Busan’ concerts on the 12th and 13th.”,
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, ‘Outdoor advertisements are placed at key locations like Busan Station, Haeundae, Gwangalli, and Nampodong, and digital ads are displayed along the travel route from Incheon Airport via KTX to Busan.’,
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Provided by Busan City,
, ‘The campaign also connects with culinary tours visiting participating restaurants before and after the concerts, aimed to extend visitors’ stay and boost local consumption.’,
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Gourmet Guidebook and Instagram Events Also Included

, “A ‘2026 Busan Gourmet Guidebook,’ combining top culinary brands such as Michelin Guide, Taste of Busan, and Taksyeul-rang, has been created.”,
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, ‘First revealed at Busan Station Welcome Center during the concert period, the digital version is available for download on Busan’s official tourism platform, VisitBusan. Versions in Chinese and Japanese are in production for distribution later this year.’,
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, ‘An event utilizing the gourmet map runs on the city’s official SNS until the 13th. Participants can submit reviews of featured eateries via direct message to win vouchers.’,
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, ‘Na Yoon-bin, Director of Tourism MICE at Busan City, expressed hope that this collaboration with Naver will establish Busan as a prime dining destination for tourists.’,
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