The major restaurant franchise company, The Born Korea, announced that it is running a large-scale discount promotion in collaboration with Baemin (Baedal Minjok) from June 23rd to July 6th. During this two-week ‘Integrated Delivery Exhibition’, 19 brands under The Born Korea’s umbrella will participate, offering customers discounts on a wide range of cuisines including Korean, Chinese, Western, as well as coffee and desserts.
This event is designed to allow customers who are hesitant to go out in the summer heat to enjoy meals comfortably at home at reasonable prices. The discounts and promotional costs will be fully covered by the company as part of efforts to boost franchise store sales and support collaboration.
The promotion will be divided into two phases. From June 23rd to 29th, eight brands, including Hong Kong Banjeom and Yeokjeon Udon, will participate. From June 30th to July 6th, eleven brands, including Paik’s Coffee and Hansin Pocha, will join the promotion.
To receive the discounts, customers can simply download brand-specific discount coupons from the event page in the Baemin app and use them upon payment. Coupons can be issued once per day per ID and customers are free to choose from various brands’ coupons throughout the promotion period.
A representative from The Born Korea expressed their hope that the promotion will allow customers to experience a wide variety of their brands’ offerings, including Korean, Chinese, Western cuisines, and more, at reasonable prices through delivery.