[Video] “Apple apologizes”… Controversial ad featuring vice president personally expressing regret

[Photo Source=Apple SNS Capture], ‘Apple has finally apologized for the controversy surrounding the advertisement for its new iPad featuring the M4 chip.’,
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, ‘On the 9th (local time), Tor Myhren, Apple’s Vice President of Marketing Communications, apologized for the controversy surrounding the iPad Pro advertisement in an interview with the global advertising trade publication Ad Age. Apple’s apology comes just two days after the release of the Pro model, the top-tier iPad, and the advertisement being featured on platforms such as YouTube.’,
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, ‘Myhren said, “Our goal is to consistently celebrate the myriad ways users can express themselves and breathe life into their ideas through their iPhones.”‘,
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, ‘He added, “We missed the mark with this video. We regret it.”‘,
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, ‘Apple also announced that they will not run the ad on TV.’,
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, ‘The controversial one-minute ad shows a hydraulic press crushing objects symbolizing human creativity such as a piano, metronome, LP record player, film camera, and emoji doll, with the new iPad Pro placed in their stead.’,
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, ‘The ad concludes with the giant hydraulic press squashing everything but the new iPad Pro, suggesting that the iPad Pro model can replace all the previously introduced items.’,
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, ‘Apple CEO Tim Cook shared the video on Twitter after the product’s launch, promoting, “Imagine everything that can be created using this product.”‘,
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, ‘Apple also continued to promote the ad on YouTube.’,
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, ‘However, the ad received criticism on social media.’,
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, ‘One user on X commented, “Is ruthlessly destroying beautiful things in this world what you truly desire?”‘,
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, ‘Another user criticized, “There is no respect for creative tools, and it mocks creators.”‘,
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, ‘The U.S. economic media CNBC evaluated, “Apple took an unusual step by apologizing for the advertising video promoting the new iPad Pro tablet.”‘,
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[Video Source=Apple SNS Capture],
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