The “Galaxy Unpacked 2025” event held on the 22nd revealed several new and exciting developments. Samsung unveiled the new “Galaxy S25 series,” which features enhanced AI capabilities. President Tae-moon Roh of Samsung Electronics’ MX Business Division took commemorative photos with key industry partners, including senior vice presidents from Qualcomm.
During the event, numerous influencers and business partners gathered to photograph with President Roh, indicating the design and functionality appeal of the new devices. A notable feature of the newly unveiled “Galaxy S25 series” is the “Snapdragon 8 Elite for Galaxy,” a high-performance application processor co-developed with Qualcomm, supporting advanced AI functionality.
Qualcomm’s Chris Patrick expressed enthusiasm for the enhanced AI capabilities, emphasizing the natural language processing abilities and on-device integration that could significantly alter daily device usage. The new ‘Edge’ model in the Galaxy S25 series drew significant attention. While specifics on its specifications remain undisclosed, expectations are that it will be thinner than its predecessor.
Influencers from various sectors, such as IT and travel, documented their experiences at the event, underscoring the growing influence of social media on product promotion. Canadian IT influencer Enrico Montanossi noted innovative security features and the personalized real-time updates through the “Now Brief” feature as standout elements.
The event also showcased the “Project Moohan” XR (extended reality) device, developed by Samsung, Google, and Qualcomm. The device aims to utilize Google’s generative AI, “Gemini,” in developing AI agents, with more details expected to be disclosed later in the year.