[Financial News] Naver announced on the 2nd that it has revamped the ‘Commerce Solution Market’ homepage to help sellers conduct effective sales according to their business stage.
Launched in 2022, the Commerce Solution Market is a service that provides technology solutions necessary for the operation and growth of businesses, from product sourcing and management to marketing, sales, and customer management, for sellers on Smart Store and Brand Store.
Currently, the Commerce Solution Market offers 81 solutions. The number of sellers using at least one solution has reached 160,000, and the number of subscribers to paid solutions has increased by over 170% compared to the previous year, exceeding 36,000.
Among these, the number of sellers using commerce solutions incorporating CLOVA artificial intelligence (AI) technology has increased by 47% compared to the previous year. Particularly, the sales of external developers showcasing solutions through the Commerce Solution Market have grown by 170% compared to the previous year.
With this update to the Commerce Solution Market service homepage, an area has been introduced that tailor-recommends solution categories based on the seller’s business grade, and convenience has been improved so that sellers can easily review the necessary solutions for each growth stage.
For novice sellers who are just starting online sales and are concerned with basic store setup and initial operation management, management and operation solutions like ‘Product Name Master’ and ‘CLOVA Live Chat’ are recommended.
Additionally, for sellers in the stage of expanding their business scale through more active marketing, solutions like ‘CLOVA Customer Customized Product Recommendation,’ which suggests attractive products to loyal customers, are proposed.
To support sellers unfamiliar with utilizing commerce solutions, Naver is organizing an event where 12 popular paid solutions can be tried out for free for one month until the 30th.
Jung Min, leader of Naver Shopping Solution Business, stated, “As interest in AI among sellers grows, and we witness instances where commerce solutions contribute to revenue improvement, especially for small-scale sellers, we will continue to enhance related functions to further simplify the subscription journey and match sellers with solutions precisely suited to their business situations.”