SM virtual artist ‘Naibis’
Music video production through AI generation,
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, ‘LG Uplus announced on the 1st that it is developing content utilizing generative artificial intelligence (AI) with SM Entertainment.’,
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, ‘The two companies agreed to produce music videos, short videos, and goods for ‘Naibis’ using LG Uplus’s proprietary generative AI, ‘Exigen’. The business agreement for this was signed at SM Entertainment’s headquarters in Seongsu-dong, Seoul on the 29th of last month. Naibis is a virtual female artist that SM Entertainment is set to debut on the 10th, known for its voice created by generative AI. LG Uplus also recently revealed an entertainment program called ‘Boss Rises’ with SM Entertainment’s another artist, ‘Rise’, on the 28th of last month.’,
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, ‘LG Uplus started the ‘Exi Production’ project earlier this year, utilizing AI in all areas of marketing. The production of Naibis content is part of this project. Jeong Soo-heon, Head of the Consumer Division at LG Uplus (left in the photo), commented, “Collaborating with SM Entertainment will provide new digital experiences not only to LG Uplus customers but also to overseas K-pop fans.” Taek Young-jun, Co-CEO of SM Entertainment (right), stated, “The collaboration between the two companies will be a significant milestone in creating future-oriented content and realizing technological innovation.”‘
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