Counterpoint Research Global Smartphone Market Analysis,
(Provided by Counterpoint Research),
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, ‘(Seoul=News1) Reporter Na Yeon-jun = The worldwide smartphone revenue in 2024 increased by 5%, breaking away from the declining growth trend of the past two years. The average selling price (ASP) reached an all-time high, and shipments increased for the first time in two years.’,
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, ‘According to market research firm Counterpoint Research’s Market Monitor Service on the 6th, last year, global smartphone revenue grew by 5% and ASP by 1%. The ASP reached an all-time high of $356.’,
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, ‘Counterpoint Research analyzes that factors such as improved global macroeconomic conditions, enhanced consumer sentiment, the introduction of 5G, improved camera performance, and faster processors contributed to this growth.’,
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, ‘Silliph Jain, Senior Analyst at Counterpoint Research, said, “Manufacturers are concentrating on the premium segment, and consumer demand for high-priced devices is rising, contributing to the new record in ASP.”‘,
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, ‘He continued, “It is expected that smartphone shipments will record single-digit growth in 2025, with ASP and revenue continuing to outpace shipment growth. The spread of generative AI through low-cost 5G and budget devices will also be a key trend to watch in 2025.”‘,
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, ‘Samsung Electronics (005930) maintained its position as the leading global shipper despite a slight decline in shipments last year. Additionally, the ASP rise for Samsung smartphones led to a 2% increase in revenue compared to the previous year. Counterpoint Research explained that the performance of the Galaxy S24 contributed to the ASP increase.’,
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, ‘Apple saw a 3% decline in iPhone shipments compared to the same period last year, but this had little impact on revenue. The ASP has continued to rise, surpassing $900.’,
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, ‘Among manufacturers, Vivo ranked first in shipments in China and India, with revenue increasing by 20% compared to the previous year. Xiaomi saw a 16% growth in global shipments, recording the fastest shipment growth among the top five manufacturers.\n’]