Huawei smartphone sales surpass even Apple.

In August, Huawei Surpassed Apple in China for the First Time in 46 Months,

People looking at smartphones in a Huawei flagship store. [Reuters],
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, ‘”[Herald Economy=Reporter Jeong Mok-hee] According to the South China Morning Post(SCMP), a Chinese smart phone research institute, CINNO, reported on the 11th that Huawei’s smart phone sales in China surpassed Apple’s iPhone for the first time in 46 months in August.”‘,
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, ‘SCMP added that this information was also consistent with a survey by the China Academy of Information and Communications Technology, a Chinese government think tank, which reported that in August, Chinese smartphones, including Apple, shipped 1.87 million units, a 12.7% decrease from the same period last year. In contrast, Chinese smartphone shipments were recorded at 24.05 million units, a 26.7% increase from the previous year.’,
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, ‘SCMP pointed out that in the midst of Apple’s downturn in mainland China and Huawei’s resurgence despite U.S. sanctions, the competition between Huawei and Apple in the world’s largest smartphone market, China, is taking on new significance.’,
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, ‘Last year, amidst U.S. sanctions, Huawei surprised the industry by announcing the ‘Mate 60 Pro’ equipped with 7nm (nanometer) advanced semiconductor technology in August.’,
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, ‘In September of the same year, they released the foldable phone ‘Mate X5’, in December the mid-range model ‘Nova 12’, and in April of this year, the high-end smartphone series ‘Pura’ targeting younger consumers.’,
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, ‘With Chinese consumers enthralled by Huawei’s technological leap and responding with ‘patriotic consumption’, research firm IDC reported that Huawei’s market share in the Chinese smartphone market rose to 17.5% in the first half of the year.’,
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, ‘In contrast, Apple’s market share in China fell below 14% during the same period, and the newly released iPhone 16 saw discount marketing even before official sales began last month.’,
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, ‘In the midst of these developments, Huawei released the latest version of its self-operating system (OS), ‘Hongmeng OS Next’, on August 8.’,
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, ‘All Huawei devices running ‘Hongmeng OS Next’ do not support Google Android-based apps.’,
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, ‘Although Huawei originally used Android as its smartphone operating system, they introduced Hongmeng three months after official products supporting Google Mobile Services (GMS) were blocked by U.S. government sanctions in August 2019.’,
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, ‘However, in a situation where Android, along with Apple iOS, constitutes the global smartphone ecosystem, Hongmeng failed to gain popularity even within China.’,
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, ‘But when Huawei released the ‘Mate 60 Pro’ equipped with the Chinese-made 7nm advanced semiconductor in August last year, the atmosphere changed.’,
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, ‘All Huawei smartphones adopt Hongmeng OS, and buoyed by the explosive popularity of the ‘Mate 60 Pro’ series among Chinese patriotic consumers, the status of Hongmeng OS suddenly rose.’,
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, ‘Previously, SCMP reported that in the first quarter of this year, Hongmeng OS surpassed iOS and rose to second place in the Chinese smartphone OS market, after Android.’,
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, ‘In April, Huawei anticipated that 5,000 apps would support Hongmeng OS this year and expects to expand the number to one million.’,
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