“Creators Changing the World and Deciding to Resign from Major Companies” Content commerce company ‘On The Look’

“\n”For five years, I have been operating the creator-centered fashion app ‘On The Look’, enabling consumers, creators, and brands to naturally understand and harmonize in an ecosystem. On The Look prides itself on being a company that creates services that are helpful to all ecosystem members with technology and expertise,”
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Lee Dae-beom, CEO of On The Look. [Photo=cafe24],
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, “A startup called ‘On The Look’, which supports creators to easily enter the e-commerce market, started its business in 2019 by launching a fashion app of the same name with a cumulative download count of 2.5 million. The app received high ratings of 4.8 stars on both Google Play Store and Apple App Store, attracting attention with a total investment of 10 billion won,”
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, “The key to success is ‘creators’. Users of the app can become creators and post their outfits just like on social media, including photos of the items they are wearing, size information, purchase links, and various details. Other users can naturally purchase the products upon seeing this information,”
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, ‘Lee Dae-beom, CEO of On The Look, said, “While working as a developer at Naver, I saw the world changing by creators, which led me to start my business in 2019 after resigning.”‘,
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, ‘Recently, On The Look has been concentrating on a business model that supports creators to build and easily operate their own shops, leveraging the knowledge accumulated from operating the On The Look app for five years and experiencing the ecosystem between brands, creators, and consumers.’,
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, “In particular, by utilizing APIs provided by the global e-commerce platform ‘cafe24’, they have developed a feature called ‘Select Shop’ optimized for creators and are offering it through Cafe24 stores. Creators who apply for this feature can open an online store called ‘Select Shop’ and start sourcing and selling products by selecting items they want to sell themselves. On The Look analyzes the content of the posts by creators who open a Select Shop with AI to recommend products to sell considering all the brands mentioned in the contents. Creators can utilize the ‘YouTube Shopping’ feature to expose products being sold within their YouTube channels and content to viewers for natural sales.”,
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, ‘CEO Lee mentioned, “We have ensured that each Select Shop is built through Cafe24 APIs rather than providing a one-size-fits-all online store design, making it easy to implement layouts and designs that suit them. Even without employees, it is highly efficient and profitable for businesses as the trust built between subscribers and creators often leads to conversions.”‘,
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, ‘He continued, “Particularly, collaborations between creators and brands have been successful in the fashion, camping, and living categories. Some creators are earning over 30 million won per month. The joint cases of brands and creators conducted using Select Shop and the YouTube Shopping feature provided by Cafe24 have exceeded 50.”‘,
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, “On The Look’s self-operating YouTube channel is also popular, with over 128,000 subscribers. The key to its popularity lies in sharing various content such as information on various brands and fashion items, as well as interviewing fashion people in popular fashion areas like Seongsu-dong, Hongdae, and Apgujeong. Like creators, On The Look also sells its own products utilizing the YouTube Shopping feature provided by Cafe24.”,
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, ‘CEO Lee commented, “YouTube Shopping provides a platform where viewers who become interested in products while watching the content can easily and conveniently make purchases. In the next three years, we will strive to create an environment where more than 10,000 creators with over 10,000 subscribers can open Select Shops on On The Look and grow into online commerce operators.”‘,
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