KGM Chairman Kwak Jae-seon: “Actian is expected to receive a lot of love from customers.”

‘Transformation Day’ held at Pyeongtaek headquarters
KGM brand strategy of ‘Practical Creativity’
13,127 units sold within a week of the main contract,

KGM Chairman Kwak Jae-sun poses next to Aktian at the ‘Transformation Day’ held at KGM headquarters in Pyeongtaek, Gyeonggi Province on the 20th. [KGM provided],
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, ‘“Starting with Aktian, KG Mobility will continue to transform tirelessly towards excellence, positioning itself as a global automotive maker that stands tall in the world with an unwavering commitment.”’,
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, ‘KGM Chairman Kwak Jae-sun announced a new brand strategy and a new beginning for KGM at the ‘Transformation Day’ held at the design center inside the KGM headquarters in Pyeongtaek, Gyeonggi Province on the 20th, where the first new model Aktian was introduced with the application of the new brand strategy.’,
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, ‘The event was attended by Chairman Kwak, Park Jang-ho, President of KGM, Hwang Ki-young, President of KGM, Kwak Jung-hyun, Head of the Business Strategy Department, Sun Mok-rae, Labor Union chairman, and Park Kyung-bae, Chairman of Partners (Gyeonggi Industry), and other employees.’,
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, ‘Chairman Kwak stated, “From the days of SsangYong Motor, the predecessor of KGM, we have followed the narrative of 70 years by launching various vehicles such as Korando and Musso, the starting point of authentic SUVs, and the first luxury sedan in Korea, Chairman.’ He also said, “Of course, we have faced many challenges in the past, but since the inception of KGM, we are transforming into a new company with new strides.” He added, “This declaration ceremony will be a new milestone welcoming another chapter in KGM’s history.”’,
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, ‘He further emphasized, “The new Aktian, while embodying bold spirit of challenge, will be a model loved by many people with good quality, stylish design, product appeal, and reasonable price as the first model to apply the new brand strategy.” He stressed, “With differentiated competitiveness, we will establish ourselves as an automotive maker running not only in Korea but also across the world.”’,
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, ‘KGM also unveiled a new brand strategy called ‘Practical Creativity’ on this day. Kwak Jung-hyun, Head of the Business Strategy Department and Chairman Kwak’s eldest son, attracted attention by presenting the relevant content. Kwak stated, ‘To’ protect the joy of customers and members, KGM’s mission is to provide a safe and enjoyable mobility experience with practical and creative products.’,
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, ‘Kwak added, “The core elements for realizing the brand vision are creativity, practicality, enjoyment, and safety.” He emphasized, “Great things are often born when practicality and creativity meet. KGM will also follow this path in the future.”’,
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, ‘He explained, “The joy that KGM envisions is to make users anticipate before riding the car and develop various lifestyles at every moment they enjoy mobility until they arrive at their destination.” He added, “In addition, KGM seeks to ensure safety for oneself, passengers, and others at every moment.”’,
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, ‘In the future, KGM will focus on developing differentiated products through ▷applying unique designs ▷improving UI/UX ▷providing reliable quality ▷developing advanced ADAS.’,
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, ‘KGM also announced its business direction focusing on ▷securing price competitiveness through improved distribution structure and efficiency ▷operating a used car price guarantee service ▷expanding online sales channels.”,
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, ‘First, to alleviate concerns regarding resale prices of Aktian customers, KGM introduced the ‘Aktian Super Guarantee Program’, a used car price guarantee service. Customers who sell their ‘Aktian’ as a used car to KGM after driving it can guarantee residual values of 60% within 3 years and 45% within 5 years based on the actual vehicle purchase price.’,
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, ‘Furthermore, KGM is speeding up online sales by collaborating with Naver, Korea’s largest portal site as the first in the automotive industry. Customers can conveniently go through the vehicle purchase process from payment and contract creation at the brand store to vehicle quality inspection and delivery through a familiar platform.’,
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, ‘In the future, KGM plans to expand the online channel to not only a simple sales space but also a platform that provides personalized value based on customer data related to vehicle operation.’,
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, ‘Park Kyung-jun, Domestic Business Director of KGM, said, “Aktian is a model that encapsulates KGM’s brand strategy based on beautiful pragmatism” and “It will provide a unique premium experience that goes beyond the expectations of 30-40-year-old urban professionals, the main customer base and those with the most experience with premium products.”’,
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, ‘Meanwhile, Aktian began accepting pre-orders on the 15th of last month and recorded a total of 58,085 reservations in over a month, indicating a success surge. This is more than double the company’s total sales volume in the first half of this year, which was 23,978 units. Furthermore, even within the main contract started on the 12th, Aktian recorded 13,127 contract units within a week. By Seo Jae-geun, Pyeongtaek’,
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