Participation in the AI Expo ‘MARS 2025’… Offering interactive exhibits for easy understanding by visitors,
 Hyundai Motor Group participated in the AI Expo ‘MARS 2025,’ showcasing various advanced technologies using AI. The photo shows the service guide robot ‘DAL-e’ with ‘on-device VLM technology,’ assessing a customer’s outfit and offering personalized greetings. /Photo=Hyundai Motor Group |
, ‘Hyundai Motor Group participates in the AI Expo to showcase its advanced software technology capabilities.’,
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, “According to Hyundai Motor Group on the 18th, the AI Expo ‘MARS (Mega-city A.I Revolution Summit) 2025’ is held at COEX, Gangnam-gu, Seoul, until the 20th. The group has set up separate booths for Robotics Lab and Kia, presenting various advanced technologies using AI.”,
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, ‘MARS 2025 is an AI-focused expo hosted by Mars City, examining the impact of AI technology on cities and industries and presenting future visions.’,
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, ‘At MARS 2025, Hyundai Motor Group’s Robotics Lab presents innovative robotics technology combined with AI and various service provision strategies through total robotics solutions.’,
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, ‘To help visitors easily understand and experience the relatively intangible software compared to hardware, the booth is designed as an experiential space.’,
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, “The disclosed robotics software technologies include six types: ▲ ‘on-device VLM’ that converts information recognized by cameras into human language ▲ ‘intelligent CCTV’ with video analysis capabilities ▲ facial recognition system ‘Facey’ ▲ AI-based delivery robot ‘Daly Delivery’ ▲ service guide robot ‘DAL-e’ ▲ robot control system ‘Nacon’.”,
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, ‘Hyun Dong-jin, executive director of Hyundai Motor Group Robotics Lab, stated that they are striving to provide a comprehensive customer experience that transcends boundaries by applying AI software technology not only to robots but also to building infrastructure.’,
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, ‘Kia also has a separate exhibition space at MARS 2025 where attendees can experience automotive and software technology.’,
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, ‘Kia’s space is divided into three zones: ▲ AI Assistant Zone ▲ SDV Zone ▲ PBV Zone. Visitors can experience Kia’s unique software services evolving into smart devices.’,
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, ‘Additionally, Kia is conducting on-site docent tours to provide systematic explanations about the future mobility envisioned by Kia.’,
, ‘A Kia representative said, “We will continue to communicate the evolution of mobility into smart devices with customers in various ways in the future.” ‘,
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