Legoland is set to introduce a new attraction called ‘Spinjitzu’, utilizing the Ninjago IP, on the 11th. In major theme parks across the country, new attractions based on various intellectual properties (IP) are being unveiled. IP attractions, which combine the latest technology and unique content, are gaining positive reactions by appealing to a wide age range, from family visitors to young thrill-seekers.
Legoland Korea Resort is a prime example. On April 11, Legoland will officially open the ‘Spinjitzu’ attraction, the first in the world to apply the Lego Ninjago IP. ‘Spinjitzu Master’ was created by investing approximately 20 billion won to expand the existing Ninjago cluster area by 2644㎡ (approximately 800 pyeong). This attraction features a track length of 346 meters, reaching speeds of up to 57 km/h, with seats rotating up to 360 degrees to deliver an exhilarating experience. As an immersive, story-based attraction using the popular Lego Ninjago IP, ‘Spinjitzu Master’ has an engaging storyline. The setup involves Master Wu training elemental masters of fire, lightning, ice, and earth to protect the Green Ninja (Lloyd) and end the battle between good and evil, which has been passed down since the first Spinjitzu Master.
Lotte World is collaborating with Nexon to open a ‘MapleStory’ themed zone in the first half of next year. They plan to establish this zone on Magic Island, featuring attractions based on the game’s lore, as well as character performances, food and beverages, and merchandise. The most noteworthy feature in the theme zone will be three new attractions that closely reflect the ‘MapleStory’ universe. Given that ‘MapleStory’ has been enjoyed by all age groups since its initial release in 2003, the attractions are expected to appeal to families. Another collaboration worth noting is ‘Pokemon World’, which will transform various areas of Lotte World Adventure into a vast ‘Pokemon World’ using the Pokemon IP, with new content prepared for each season.
Meanwhile, Lotte World Adventure Busan is unveiling a new horror experience facility called ‘Gateway: The Cave of Evil Spirits’ this April. This is part of the ‘Underland’ theme zone, which features thrill attractions within a mining village setting. The experience is based on a story set in an ogre mining village in a fairy tale kingdom, where a dark presence awakens in an abandoned mine. Participants will complete three missions, starting from an abandoned mine office and progressing through secret tunnels, closed washrooms, rest areas, and hidden dark spaces.
Last year, Everland operated a large-scale pop-up content facility called ‘Blood City’, using Netflix original IP. In an outdoor space of approximately 10,000㎡, Everland targeted the MZ generation by showcasing experience zones content such as ‘All of Us Are Dead’ and ‘Stranger Things’. The ‘All of Us Are Dead’ theme zone, in particular, received accolades for its realistic depiction of Hyo San High School and urban ruins overtaken by zombies.