Hyundai Mobis plans to offer a unique mobility experience to visitors at this year’s Seoul Mobility Show by exhibiting technologies such as the “holographic windshield transparent display” and the special driving-capable “MOBION.” These next-generation mobility technologies, which have evolved from being future concepts to present realities, will be showcased to visitors at next month’s Seoul Mobility Show.
Hyundai Mobis announced on the 19th that it will participate in the <2025 Seoul Mobility Show>, which will be held from April 3rd to 13th at KINTEX in Ilsan, Gyeonggi Province, to showcase its mobility innovation technologies. Highlighted technologies include the holographic windshield display (hereafter holographic HUD) and the next-generation electrification drive technology, the e-Corner System-equipped MOBION, as well as the ‘Human-Centric Interior Lighting,’ which changes the in-vehicle lighting according to the user’s mood and driving situation.
At the Seoul Mobility Show, Hyundai Mobis plans to operate an ‘audience-centered’ exhibition space, allowing the general public to directly experience various new mobility technologies. Visitors to the Hyundai Mobis exhibit will have the opportunity to see how these new technologies offer unique user experiences through live demonstrations.
Among the new technologies Hyundai Mobis is unveiling at the Seoul Mobility Show, the most notable is the holographic HUD technology. The holographic HUD is a next-generation display technology that clearly projects driving information, navigation, music, videos, and other content on the vehicle’s front windshield. It is being co-developed with the German optical company ZEISS. This innovative technology, which has yet to be mass-produced worldwide, is being displayed in Korea for the first time. The holographic HUD was first introduced at CES 2025 in Las Vegas, garnering significant attention from attendees.
Also attracting attention is “MOBION,” which features special driving capabilities like sideways crab driving and 360-degree rotation on the spot. MOBION is a demonstration vehicle equipped with Hyundai Mobis’s next-generation electric vehicle drive technology, the e-Corner System, and communication lighting technology. Visitors to the exhibition will have the opportunity to experience MOBION’s mobility firsthand.
An ‘M.Tech Gallery’ will also be available, where visitors can understand the operating principles of the mobility technologies they experience on site. A specialized guide will explain complex and intricate automotive part technologies in an easy-to-understand manner tailored to the visitors’ perspectives.
Additionally, Hyundai Mobis will operate a ‘Junior Engineering Class’ for elementary school students during the exhibition. Participating students can engage in activities like creating 3D holograms using the principles of light projection and reflection and building mini cars powered by solar cell electricity. Any elementary school visitor can register at the Hyundai Mobis exhibit booth to participate in the Junior Engineering Class. The class will be held once in the afternoons on weekdays and three times both in the mornings and afternoons on weekends, for a total of six sessions.