Written by 1:49 PM Entertainment

W Korea, labeled as a ‘Breast Cancer Party’ … Criticized for “crossing the line”

W Korea criticized for calling event 'breast cancer party'
‘Love Your W 2025’/W Korea social media

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[My Daily = Reporter Kwak Myung-dong] “Into W Korea’s breast cancer party.”

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This one sentence sums it all up. At the W Korea fashion magazine’s “Breast Cancer Awareness Campaign” held on the 15th, there was no message of comfort for the suffering patients. There is criticism that it was just a flashy drinking party of celebrities dressed up in tuxedos and dresses.

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W Korea homepage

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W Korea labeled the event as a “breast cancer party,” clearly revealing the organizers’ perception of the event.

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Netizens reacted with comments like, “You can only think they’re doing whatever they want because it’s a women’s disease,” “Disgusting,” “Unpleasant,” “This is truly shocking,” and “They crossed the line.”

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The event was attended by top idols including BTS’s V, RM, and J-Hope, aespa’s Karina, Winter, Giselle, and Ningning, IVE’s Jang Wonyoung and Ahn Yujin, LE SSERAFIM’s Chaewon and Kazuha, Stray Kids, Tomorrow X Together, NMIXX, (G)I-DLE, ILY:1, as well as famous celebrities like Ha Jung-woo, Lee Min-ho, Lee Young-ae, Ko Hyun-jung, Lim Soo-jung, Park Eun-bin, Jeon Yeo-been, Jung Ryeo-won, Byun Woo-seok, Park Seo-joon, Jo Se-ho, and Lee Dong-hwi, making it a hot topic.

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On the official account, scenes of celebrities drinking and dancing were released. However, not a single celebrity mentioned breast cancer. The organizers even asked some celebrities unrelated questions like “memories of being twenty years old.” The intent of “breast cancer awareness” was nowhere to be found.

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Regarding this issue, W Korea has not yet released any statement.

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