A chef clad in a unique concept that’s neither Michelin three-star fine dining nor a meal full of love has taken over Instagram without even showing their face. The influencer ‘뭐하냐’ (Mwohanya) lacks both hygiene standards and plausible recipes. You might find yourself saying, “What is this person really doing?” but strangely, you end up searching for their new videos the next day.
As of May 25, ‘뭐하냐’ has approximately 200,000 followers on Instagram. Despite having only about 70 posts, each video garners an average of 2 to 3 million views. Notably, a video showing fried chicken drumsticks set a staggering record of 17.15 million views. The secret behind this astonishing success rate can be summarized in three main points: the ‘lightning-fast speed’ that captivates Koreans, the oddly ‘perfect results’ despite chaotic processes, and the ‘computer desk and keyboard’ that relentlessly undergo sacrifices in each video.
Let’s delve into the legendary fried chicken drumsticks video. ‘뭐하냐’ puts raw chicken drumsticks into a mixing bowl and blends them with cream and curry powder. Up to this point, it seems like a standard cooking show. However, the twist begins here. Without a wet wipe, they start playing a game on the keyboard with the hands that just mixed the seasoning. The frying stage is the highlight. Right in front of the computer monitor, they boil oil to fry the chicken and, once cooked, stack the drumsticks directly on the computer desk without a plate. The follow-up video of seasoned chicken is just as spectacular.