Liberation Day Bread jointly developed by Sungsimdang and KOMSCO,
, “In celebration of the 80th anniversary of Liberation, Sungsimdang is introducing the ‘Liberation Day Bread,’ developed jointly with KOMSCO.”,
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, “Daejeon’s Sungsimdang and KOMSCO announced on the 8th that they will sell the Liberation Day Bread in limited quantity. Composed of a box of four madeleines, this bread can be purchased at all Sungsimdang locations for 5000 KRW until the 17th. Sungsimdang currently operates four locations including the main store, Daejeon Station branch, Lotte Department Store Daejeon branch, and DCC branch.”,
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, “Sungsimdang and KOMSCO previously introduced ‘Liberation Bread’ on March 1st. This time, they have updated the package to an ivory color and changed the product name to Liberation Day Bread. Previously, the Liberation Bread saw great popularity with 21,870 units sold worth 100 million KRW within two weeks.”,
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, “The Liberation Day Bread contains elements commemorating the 80th anniversary of Liberation. It includes representations of the Korean national flag and the national flower, hibiscus, along with Sungsimdang’s mascot, Sungsimi. Inside the box, there is also a brochure on the ‘Denny’s Taegeukgi,’ the oldest surviving Taegeukgi (Korean national flag).”,
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, “Based on their experience designing commemorative coins for the 100th anniversary of the March 1st Movement and the 70th anniversary of Liberation, KOMSCO took charge of brand planning. Sungsimdang completed the product with their baking expertise.”,
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, “Sungsimdang and KOMSCO have agreed to donate part of the proceeds from the sale of the Liberation Day Bread to support the local economy and create jobs. In 2020, they also collaborated to develop ‘Purity 99.99’ (also known as Gold Bar Bread) to revitalize the local economy impacted by COVID-19.”,
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