Starbucks celebrates surpassing 500 million cumulative orders with a ‘50% off event’ for the Siren Order,
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, ‘Starbucks is holding a beverage half-price event to celebrate surpassing 500 million cumulative orders with the Siren Order.’,
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, “Starbucks Korea announced on the 11th that to celebrate the Siren Order’s cumulative orders surpassing 500 million, they will hold an ‘App-y Monday’ event on the 12th, 19th, and 26th from 2 to 5 p.m. When ordering via Siren Order during this time, customers will receive a 50% discount on brewed beverages.”,
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, ‘To ensure as many customers as possible can participate, the company explained that during the event hours, customers can only purchase up to 6 items per order through Siren Order without distinguishing between beverages and foods.’,
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, ‘However, some beverages such as Frappuccino, Mango Banana Blended, Reserve, Teavana beverages, and certain specialty store beverages are not eligible for the event.’,
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, ‘Starbucks initially introduced the Siren Order in 2014, surpassing 100 million orders in September 2019 and 300 million orders in June 2022, reaching 500 million orders this year, marking its 10th anniversary since launch.’,
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, ‘The payment proportion via Siren Order has increased from 20% in 2019 to the current 35%.’,
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, ‘According to the company, more than half of the Starbucks app users, totaling 54%, have used the Siren Order.’,
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, ‘Starbucks plans to add a feature to provide estimated wait times when placing Siren Order and introduce an order cancellation function by the end of the year.’,
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