Won a total of 12 awards including 3 gold awards at the IDEA Design Awards,
Kia EV9 wins gold at the 2024 IDEA Design Awards ⓒ Hyundai Motor Group, ‘[Daily Economic News = Reporter Pyeon Eun-ji] Hyundai Motor and Kia showcased their global design competitiveness by winning three gold awards, the highest honor, at a major international design competition.’,
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, ‘Hyundai Motor and Kia announced on the 13th that they won a total of 12 awards at the ‘2024 IDEA Design Awards’ hosted by the Industrial Designers Society of America (IDSA), including 3 gold awards and a Curator’s Choice Award.’,
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, ‘The IDEA Design Awards, considered one of the top three design competitions in the world along with the iF Design Award and the Red Dot Design Award, evaluate the best designs in each category annually based on criteria such as design innovation, user benefits, and social responsibility since its inception in 1980.’,
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, ‘At this year’s IDEA Design Awards, Hyundai Motor and Kia each won a gold award in the automotive and transportation category for Hyundai’s ‘Ioniq 5 N’ and Kia’s ‘EV9.’,
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, ‘In particular, the EV9, after winning gold and best in class awards at the iF Design and Red Dot Design Awards, once again won a gold award, achieving the highest honor at all three major design competitions worldwide.’,
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, ‘The EV9 is Kia’s first flagship electric SUV that embodies the essence of its design philosophy, ‘Opposites United.’ It presents the design direction of Kia’s electric SUV with a harmonious blend of futuristic atmosphere, luxury, and eco-friendliness.’,
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Hyundai Ioniq 5 N wins gold at the 2024 IDEA Design Awards ⓒ Hyundai Motor Group, ‘Another gold award winner, the Ioniq 5 N, inherits the design of the award-winning Ioniq 5 in 2021 while incorporating distinctive designs such as ▲N exclusive radiator grille, ▲EV N exclusive luminous orange stripe, and ▲N exclusive rear spoiler, emphasizing a design tailored for high-performance vehicles. It further elevates emotions with N brand-designed ▲steering wheel, ▲door scuffs, ▲metal pedals, and ▲bucket seats.’,
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, ‘The Pony Heritage campaign won a gold award in the branding category, promoting Hyundai’s brand excellence. The Pony Heritage Collection, created as part of the campaign, garnered attention by being selected for the Curator’s Choice Award, an honor given to only one entry among all the submissions for the IDEA Design Awards.’,
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, ‘The Pony Heritage Collection is a book created as part of the campaign to reexamine Hyundai’s brand heritage. It is designed based on various sources related to the Hyundai Pony such as ▲products, ▲drawings, ▲development documents, and ▲interview materials, narrated in a story-like manner.’,
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Hyundai Santa Fe wins an honorable mention at the 2024 IDEA Design Awards ⓒ Hyundai Motor Group, ‘Hyundai Santa Fe and Santa Fe XRT Concept received an honorable mention and entry award, respectively, in the automotive and transportation category.’,
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, ‘The Santa Fe, which received an honorable mention, presents a strong and rugged image based on a spacious wheelbase and a wide tailgate-derived unique silhouette. The Santa Fe XRT Concept, based on the Santa Fe, is designed to optimize outdoor lifestyle with features like a roof rack cargo carrier, ladder and cargo box attached to the tailgate.’,
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, ‘The Genesis GV80 Coupe emphasizes luxury based on dynamic elegance and was selected for an entry award.’,
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, ‘The Genesis GV80 Coupe, Genesis’s first SUV coupe, maintains the luxury and convenience of a luxury SUV while adding a unique coupe-specific design. It features a sleek side design that is dynamic and bold, showcasing a sporty high-performance sensibility.’,
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Hyundai home electric vehicle charger wins an entry award at the 2024 IDEA Design Awards ⓒ Hyundai Motor Group, ‘In addition, Hyundai Motor and Kia were recognized for design excellence in various fields such as packaging with awards for ▲Sustainable Packaging Series, automotive and transportation with awards for ▲Public Mobility ‘Spaces’ ▲Home Electric Vehicle Charger, branding with an award for ▲Heritage Magazine, and outdoor with an award for ▲Multi Lantern.’,
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, ‘Officials from Hyundai Motor and Kia stated, “This award is the result of our relentless efforts to meet customers’ emotional needs and provide differentiated experiences.’ They added, “We will continue to present a future mobility vision for customers through constant efforts.”‘, ‘\n’]