Official partner of the Paris Olympics… Official sponsor for the first time by a Korean liquor brand,
OB beer Cass presents a TV commercial to boost the Olympic success and support for Korean athletes as the official beer of the Olympics. (Provided by OB Beer),
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, “(Seoul=News1) Reporter Kim Jin-hee = OB beer ‘Cass’ announced on the 9th that it will present a TV commercial to boost the Olympic success and support for Korean athletes as the official beer of the Olympics.”,
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, ‘Through this advertisement, Cass delivers a message of unity, as the entire nation comes together in support of the athletes participating in the Olympics.’,
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, ‘The video starts with scenes of model Seventeen’s special unit, Buseoksoon, watching the Olympic games, either at their homes or in restaurants. It intertwines footage of athletes competing in the Olympics and citizens watching, capturing the tension before the match and the joyful celebrations after victory, all united in fervently wishing for Korea’s success.’,
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, ‘To recreate moments that moved many citizens, Cass inserted actual Olympic broadcast footages into the advertisement, adding to its authenticity.’,
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, ‘The video showcases memorable Olympic moments of Korean national team athletes, such as the gold medal-winning fencing match of 2016 Rio Olympics by Park Sang-young (currently from Ulsan Metropolitan City Hall team) and the bronze medal-deciding match of 2020 Tokyo Olympics by badminton women’s doubles players Kim So-young and Kong Hee-yong, who have long been a leading pair, and the embrace between taekwondo silver medalist Lee Dabin and coach Lee Chang-geon at the 2020 Tokyo Olympics.’,
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, “Among them, badminton national team players Kim So-young (currently from Incheon International Airport Skywalkers team), Kong Hee-yong (currently from Jeonbuk Bank team) are preparing to end their careers with ‘a beautiful ending’ in the Paris Olympics. Taekwondo national team player Lee Dabin (currently from Seoul City Hall team) aims for the honor of a gold medal.”,
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, “OB beer Cass, as the official partner of the 2024 Paris Olympics, has been leading Olympic support and enthusiasm through various activities, starting with the release of limited edition Olympic editions in June and participating as a sponsor in the International Olympic Committee’s (IOC) domestic event ‘Olympic Day Run 2024’.”,
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, ‘Recently, Cass held a commemorative event in hopes of Korea’s success at the 2024 Paris Olympics with Olympic heroes who have recorded historic moments as national team athletes, such as the first table tennis gold medalist Yoo Nam-kyu, archery legend Kim Soo-nyung, short track skater Kwak Yoon-gi, badminton coach Ha Tae-kwon, and judo athlete and coach Cho Jun-ho.’,
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, ‘This Olympic campaign advertisement can be viewed not only on TV channels but also through digital channels such as SNS.’,
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, ‘A Cass brand official stated, “We included actual footage of the real games played by Korean national team athletes in the Olympics, as well as the scenes of the nation coming together to watch and cheer for the games with one heart,” adding, “As the national beer brand that has been with consumers for a long time and now an official partner of the 2024 Paris Olympics, Cass will unite the hearts of the entire nation this summer, supporting Korean athletes and leading moments of friendship and harmony.”.’