**Maximum 73% Discount and Coupons Offered During 4 Days of Opening**
Musinsa will open its first ‘Musinsa Outlet’ at Lotte Mall Eunpyeong next month.
On the 26th, Musinsa announced that it will officially open its offline store specializing in offering trendy and popular brands at overwhelming discounts, the ‘Musinsa Outlet Lotte Mall Eunpyeong Branch’, on March 5th.
The new store, occupying an exclusive area of about 476 pyeong (1573㎡), will be located on the basement floor of Lotte Mall Eunpyeong. This mall is a key commercial area in the northwest zone, known for its rich demand from Eunpyeong New Town and a high proportion of family customers in their 30s and 40s. It’s also conveniently located near Gupabal Station, providing excellent transportation infrastructure.
The Musinsa Outlet Lotte Mall Eunpyeong Branch stands out from the traditional outlet approach, which was mainly focused on listing low-cost products. It emphasizes a ‘specialization strategy’ by lowering the entry barriers to brand experiences, offering trendy popular brands at reasonable prices.
The store is designed as a one-stop shopping environment, featuring 11 specialized zones including Musinsa Young, Musinsa Girls, and Musinsa Bag & Cap Club, as well as beauty, boutique, and used sections.
In the outlet zoning, a variety of domestic and international popular fashion brands such as The Coldest Moment, Dickies, Adidas, UGG, Champion, and Puma will be showcased. Additionally, a ‘Special Price Zone’ will be operated throughout March, offering popular brand products priced between 19,900 won and 49,900 won.
The beauty section will include brands like Dr. Melaxin, A’pieu, and Peave, while the boutique will offer a glimpse of luxury products from Jil Sander, Raf Simons, Balenciaga, Bottega Veneta, and Saint Laurent.
A key differentiating factor of the store is the ‘Musinsa Used’ zoning, which covers over 70 brands, aiming to enhance credibility in the second-hand fashion market. Musinsa manages the entire process from collection, care, registration, to delivery, ensuring the commercialized products are available in the offline store.
As part of the grand opening promotions, a groundbreaking offer will be provided. From March 5th to 8th, an additional offline-only discount will be applied, offering maximum discounts of up to 73%. Additionally, during the first 4 days of opening, the first-come-first-served visitors who purchase over 100,000 won will receive a 50% additional discount coupon worth up to 50,000 won.
A Musinsa representative stated, “The Musinsa Outlet Lotte Mall Eunpyeong Branch will provide an inventory clearance and cash flow channel for the entering brands, while offering the joy of discovering trendy brands that are often hard to encounter in ordinary outlets for customers. We aim to establish this as a representative model of a virtuous cycle structure that alleviates brand inventory burden and boosts sales by continually expanding our outlet-exclusive product line in the future.”