Written by 11:22 AM Economics

Musinsa Launches ‘K-Connect’ Service: “Offering Artist Merchandise”

K-Connect
[Provided by Musinsa. No resale or database storage permitted],

(Seoul=Yonhap News) Reporter Seon-mi Sin = Musinsa announced on the 24th that it has officially launched the service ‘K-Connect’, which introduces and showcases K-culture products including K-pop.

The service name embodies the meaning of ‘connecting Korean culture more closely with global fans’.

In K-Connect, Musinsa will present K-culture products such as clothing, accessories, goods, albums, and concert/exhibition tickets collaborated with K-pop artists and influencers.

Additionally, it plans to introduce exclusive goods and photo cards available only on Musinsa and open offline pop-up stores.

A Musinsa representative stated, “With K-Connect at the center, we aim to expand business collaborations based on artists and intellectual property (IP) to lead a new K-culture trend that combines fashion, music, and artist goods.”

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