Lotte Chilsung Beverage is actively targeting the Middle Eastern market with its beverage brands such as Milkis and Chilsung Cider. During the ‘Gulfood 2025’ international food exhibition held from February 17 to 21 in Dubai, UAE, Lotte Chilsung showcased its halal-certified beverages, including Milkis, Chilsung Cider, Jeju Love Tangerine Love, and Aloe Juice. This marks the 30th iteration of the Gulfood exhibition, which is the largest international food fair in the Middle East and Africa, held annually in Dubai.
Approximately 5,000 people visited the Lotte Chilsung Beverage booth. A representative from Lotte Chilsung mentioned that they engaged in about 180 consultations, attracting interest from buyers across the Middle East, Europe, and Asia, with particular interest in Milkis and Chilsung Cider. They also set up tasting zones and photo zones to offer visitors an opportunity to experience their products.
Lotte Chilsung Beverage is focusing on the Middle Eastern market due to the growing exports of beverages to these countries, with an average annual growth of around 40% from 2021 to last year. They export products like Milkis, Cantata, and Sac Sac to key Middle Eastern countries, including the UAE, Saudi Arabia, Yemen, and Iraq.
Since 2015, Lotte Chilsung has obtained halal certification from the Korea Muslim Federation (KMF) for its main export products, including Milkis and Chilsung Cider. The company plans to expand its range of halal products and focus on discovering new markets and developing sales channels based on its flagship brands. Discussions are underway for exports to Kuwait, Qatar, and Libya this year.
A representative from Lotte Chilsung Beverage stated, “Through the exhibition, we confirmed the growth potential of our leading domestic beverage brands in the global market. We plan to focus on discovering new buyers with a variety of products tailored to local conditions in each country.”