[Seoul Economy]
Kurly announced on the 17th that its luxury beauty product sales increased by 40% last year compared to the previous year. This figure is more than five times the 2024 online cosmetics sector growth rate of 7.5% announced by the National Statistical Office on the 4th. This growth is attributed to the continuous addition of new luxury brands.
Starting with the entry of the Italian couture beauty brand ‘Armani Beauty’ in November 2023, the French representative brand ‘Hermès Perfume & Beauty’, with its 190-year history, was introduced in February this year. At Beauty Kurly, a total of 26 products are showcased, including perfumes, body, and makeup products. A new entry event, running until the 21st, offers perfume samples with the purchase of promotional products.
Exclusive curated products are also being launched, available only through Kurly. The New York cosmetic brand ‘Kiehl’s’ has exclusively released the Ultra Facial Cream 125ml Keith Haring Edition at Beauty Kurly. ‘O Hui’ debuted a unique product, the Day Shield Niacinamide 5% Tone-Up Sunscreen 50ml, offering both UV protection and blemish care.
Ki-bbeum Lee, Head of the Beauty Kurly Group, said, “The discerning eye of Kurly customers for good products and the trust in Beauty Kurly as a reliable beauty platform are already recognized by many beauty brands.” She added, “We will continue to strengthen our partnership with luxury beauty brands by offering differentiated products that meet the needs of Kurly’s customers, who are keen on investing in themselves.”